A Study in Form Rather Than Sentiment

Within the broader charm language of Links of London, fruit motifs occupied a distinctive position. They were neither symbolic in the manner of heart charms, nor infrastructural in the way letters and numbers operated within a charm system. Instead, they translated familiar everyday forms into sculptural miniatures, rendered through proportion, texture and material discipline.

Links of London Gold Strawberry Charm Sterling Silver 18ct Gold Plated

The Strawberry Charm exemplifies this approach.

Crafted in sterling silver and frequently finished in 18ct gold plating, the design measures approximately 12mm high (16mm including the jump ring) and around 10mm at its widest point, tapering naturally towards the tip. Raised seed detailing and a stylised leaf crown create depth through modelling rather than surface engraving. Even at this scale, the form is deliberate and resolved.

Links of London Gold Strawberry Charm Sterling Silver 18ct Gold Plated

Material and Construction

Most examples are hallmarked LL, 925, and may carry a UK date letter identifying the hallmarking year of the individual piece. The standard oval bail, typically measuring approximately 9mm x 7mm internally, ensures compatibility with bracelets and necklaces up to 5mm wide.

Links of London Gold Strawberry Charm Sterling Silver 18ct Gold Plated

Unlike enamelled fruit motifs found elsewhere in the market, the Strawberry Charm remains fully metallic in construction. Gold plated versions retain their sterling silver core, with the plating introducing warmth and tonal contrast across the raised seed structure and leaf detail.

Links of London Gold Strawberry Charm Sterling Silver 18ct Gold Plated

The design’s character derives from metalwork rather than colour. It is recognisable without becoming illustrative.

Position Within the Charm Archive

Fruit motifs formed part of the wider hobby and everyday object collections that surrounded the central personalisation infrastructure of the brand. Alongside sports motifs, household objects and seasonal references, they expanded the narrative potential of charm building without altering structural hierarchy.

Links of London Gold Strawberry Charm Sterling Silver 18ct Gold Plated

The strawberry does not function as a milestone marker. It does not carry an explicit message. It does not form part of the alphabet or numeric backbone.

Instead, it introduces texture.

On a bracelet, its rounded mass contrasts with flatter numeric charms or letter forms. The surface modelling provides visual rhythm within a composition. Worn on a necklace, it operates as a compact sculptural pendant, restrained in scale and proportion.

Links of London Gold Strawberry Charm Sterling Silver 18ct Gold Plated

Scale and Proportion

At approximately 12mm high, the Strawberry Charm sits between micro charms and larger statement motifs. Its thickness, typically around 4mm to 5mm, gives it physical presence without unnecessary weight.

Links of London Gold Strawberry Charm Sterling Silver 18ct Gold Plated

The tapering body, evenly distributed seed relief and proportionate crown contribute to a balanced result. The design avoids exaggeration. It reads as resolved rather than decorative.

Restoration and Preservation

Gold plated examples are frequently encountered with wear on raised seed areas where friction affects the finish first. Professional cleaning and, where appropriate, careful re-plating can restore tonal consistency. Restoration should preserve surface definition; texture must remain crisp.

• Defined and evenly raised seed detailing
• Clean edges around the leaf crown
• Even polish without flattening relief
• Clear and legible hallmarks
• Plating that enhances rather than obscures the silver base

Links of London Gold Strawberry Charm Sterling Silver 18ct Gold Plated

Design Conclusion

The Strawberry Charm belongs within the playful tier of the Links of London archive. Its appeal lies in recognisable form translated into metal rather than overt sentiment. It contributes character without altering hierarchy.

Links of London Gold Strawberry Charm Sterling Silver 18ct Gold Plated

In isolation, it remains a small sculptural study in proportion and surface modelling. Within a broader charm composition, it functions as textural punctuation, demonstrating how the house translated everyday forms into sterling silver miniature.