Links of London Design Archive | A Legacy of Timeless Jewellery
Explore the timeless collections of Links of London. The Design Archive showcases iconic pieces, from the legendary Sweetie Bracelet to limited-edition collections, preserving the craftsmanship and history of this British jewellery brand.
The Friendship Bracelet
Links of London redefined modern friendship jewellery with its woven cord Friendship Bracelets. Inspired by traditional friendship bands, these bracelets combined fine materials with casual elegance, making them a must-have for stylish, everyday wear. The collection featured a range of colour combinations and metal finishes, from sterling silver to gold vermeil, ensuring a design for every personality.
The Raindance Collection
Inspired by the movement of falling raindrops, the Raindance Collection showcased organic fluidity in jewellery design. The collection featured cascading beads and delicate silver droplets, creating a timeless and elegant look. A highlight of this collection was the iconic Raindance Ring, celebrated for its dynamic, stacked aesthetic and fluid craftsmanship.
Timeless Charms Collection
Charm jewellery has been at the heart of Links of London since its inception. The Timeless Charms Collection featured beautifully crafted sterling silver and gold charms, each representing special moments, personal stories, and British heritage. From classic heart-shaped charms to intricate keepsakes, these pieces became treasured collectibles for charm bracelet lovers worldwide.
Cufflinks & Men’s Accoutrements
Links of London was founded on cufflinks, making them an essential part of the brand’s heritage. The men’s collections featured luxury cufflinks in sterling silver, gold, and enamel, crafted with precision and timeless British style. From classic designs to novelty and sports-themed cufflinks, this collection catered to modern gentlemen looking to make a statement. The collection also included men’s accessories such as tie clips, signet rings, and money clips, completing the look of refined elegance. celebrated for its dynamic, stacked aesthetic and fluid craftsmanship.
Timeline of Links of London’s Design Evolution
📅 1990: Links of London is founded, introducing handcrafted silver cufflinks.
📅 1996: Introduction of charm jewellery, redefining collectable luxury.
📅 2002: The Sweetie Bracelet is launched, becoming a global phenomenon.
📅 2010: Expansion into fine jewellery and watches.
📅 2019: Links of London enters administration, marking the end of an era.
📅 2025: The revival of Links London, preserving its heritage while embracing a new future.
The Vault
Explore more rare and vintage Links of London pieces in The Vault. Learn more about the craftsmanship behind these designs in our Blog. keepsakes, these pieces became treasured collectibles for charm bracelet lovers worldwide.
