At Links London, sustainability is not a modern invention or a response to contemporary pressures. It is rooted in the very foundation of the jewellery trade, one of the oldest and most enduring crafts in human history. For centuries, jewellers have refined and reused precious materials, not as a statement but as a financial practicality. Today, this timeless practice aligns with modern sustainability principles, but for us, it remains what it has always been—an integral part of our craft.
A Heritage of Resourcefulness
The jewellery trade has always respected the value of its materials. From melting down old gold to recycling silver, this resourcefulness was a necessity long before sustainability became a global conversation. Historically, these practices were kept behind the scenes, quietly ensuring that nothing precious was wasted. At Links London, we’ve embraced this tradition openly, sharing with our customers what has always been part of the craft.
Timeless Practices for a Modern World
While other industries have recently adopted sustainability as a response to social and political movements, the jewellery trade has been refining its methods for centuries. At Links London, our approach to sustainability isn’t driven by trends or external pressures—it’s an extension of the traditions that define our industry. Whether it’s through restoring vintage pieces in The Vault or crafting new designs in our London workshop, every step reflects a respect for resources and a dedication to quality.
Our recycling practices have evolved over time, incorporating advanced technologies and ethical sourcing standards, but the core principle remains unchanged: to create beauty while preserving value. This enduring ethos is the foundation of everything we do.
Transparency and Craftsmanship
Today, we are proud to share what was once hidden—the artistry and care involved in reusing and refining materials. By keeping our production in-house at our London workshop, we maintain full control over these processes, ensuring they meet the highest standards of craftsmanship and sustainability. Every piece we create is a testament to this harmony of tradition and modernity.
A Circular Legacy
Through The Vault, our curated collection of restored vintage jewellery, we celebrate the circular economy long championed by the jewellery trade. Each piece tells a story of heritage and renewal, offering customers the opportunity to own a part of history while making a sustainable choice. This practice not only honours the past but also sets a standard for responsible luxury.
Why It Matters
Sustainability at Links London is not about following trends or making statements. It’s about continuing a legacy that has stood the test of time. By sharing what has always been done—and refining it for today—we demonstrate that true sustainability is timeless. It is not a fleeting concept but a deeply ingrained practice, ensuring that the beauty of jewellery endures for generations to come.
Our Commitment
As we move forward, Links London will remain rooted in the traditions of the jewellery trade while embracing opportunities to enhance these practices. From using recycled metals to restoring cherished pieces, we will continue to honour our craft and its timeless commitment to resourcefulness, quality, and sustainability.
