- Vintage 2010 Links of London Sold 1M Heart Charm Sterling Silver
- Vintage 2010 Links of London Sold 1M Heart Charm Sterling Silver
- Vintage 2010 Links of London Sold 1M Heart Charm Sterling Silver
1M or I’M? The Debate
Some believe the tag reads “I’M,” as in “I’m Sold,” but close inspection suggests otherwise. The lettering looks far more like “1M,” leading many to think it commemorates a one-million milestone — perhaps a sales figure, a luxury property deal, or even corporate achievements in industries where million-pound transactions were common. If any former Links of London staff or collectors can confirm the story behind this piece, we’d love to hear from you.

Vintage 2010 Links of London Sold 1M Heart Charm Sterling Silver
Design Details
Crafted in sterling silver (S925) and hallmarked LL 925 with a 2010 date letter, the charm measures 17mm wide, 17mm high, and 6mm thick. The tag itself measures 8mm by 4mm and shows the Links of London three-ring logo on the reverse.

Vintage 2010 Links of London Sold 1M Heart Charm Sterling Silver
While many examples feature red enamel lettering across the heart, this version is all silver, offering a sleek, understated finish. Professionally cleaned and polished, it retains a bright appearance while preserving its vintage character.

Vintage 2010 Links of London Sold 1M Heart Charm Sterling Silver
A Corporate-Era Collectible
Links of London was known for both its retail charm collections and its corporate gifting designs in the 2000s and 2010s. The Sold 1M Heart Charm seems to sit somewhere between the two — widely produced enough to appear on the resale market but likely created for milestone events or industries celebrating million-pound achievements.
- Vintage 2010 Links of London Sold 1M Heart Charm Sterling Silver
- Vintage 2010 Links of London Sold 1M Heart Charm Sterling Silver
- Vintage 2010 Links of London Sold 1M Heart Charm Sterling Silver
Key Features
- Vintage 2010 Links of London design
- Sterling silver (S925) with LL 925 hallmark
- 17mm wide × 17mm high × 6mm thick; tag 8mm × 4mm
- Standard Links of London bail fits bracelets or necklaces up to 5mm wide
- Supplied with split ring for Sweetie Bracelet compatibility
- Professionally cleaned and polished

Vintage 2010 Links of London Sold 1M Heart Charm Sterling Silver
Part of The Vault Collection
Today, the Vintage 2010 Links of London Sold 1M Heart Charm lives on through The Vault, our curated collection of restored vintage designs. Pair it with a Sweetie Bracelet or mix it with other Timeless Charms to add heritage and curiosity to your jewellery story.

Vintage 2010 Links of London Sold 1M Heart Charm Sterling Silver