The Shopping Bag Charm is a classic example of Links of London’s playful everyday motifs. This version, finished in luxurious 18ct gold vermeil, brings the iconic Links of London store bag to life in miniature form.

Vintage Links of London 18ct Gold Vermeil Shopping Bag Charm

Design & Symbolism

Originally released around 2008–2012, the Shopping Bag Charm was part of the brand’s “Keepsakes” and “Moments” collections. Its polished bag shape is engraved with the LINKS LONDON logo on both sides, a nod to the elegant black-and-white bags that became synonymous with the brand’s retail presence during its peak years.

Details

• Material: Solid 925 sterling silver base with 18ct gold vermeil finish.
• Motif: Miniature shopping bag with engraved LINKS LONDON branding on front and back.
• Measurements: Approx. 13 mm high × 13 mm wide × 4 mm thick; total drop including jump ring approx. 17 mm.
• Bail: Standard oval Links of London charm bail (9 mm × 7 mm), fully hallmarked with LL 925 and the three-ring logo. No date letter, consistent with late production pieces.
• Finish: Professionally cleaned and polished with a fresh layer of 18ct gold plating to restore its shine and warmth.
• Attachment: Supplied with an 18ct gold vermeil split ring for Sweetie bracelet compatibility.

Collectability

As one of the brand’s more recognisable everyday-life charms, the Shopping Bag remains popular with collectors. Its direct reference to the Links of London shopping experience makes it a nostalgic piece for those who remember the brand’s signature gift bags and luxury boutiques.

Versions like this one, fully restored with a fresh gold vermeil finish, keep the charm’s legacy alive and ready to be re-worn or gifted once more.

Discover more vintage Links of London charms and collectable designs in The Vault.