Behind the Scenes of the New Links London

Links London has launched its first YouTube video! Discover the story behind the brand’s reboot, future plans, and how we’re bringing vintage pieces back to life.

A Humble Beginning: From Garage to Global Vision

We are excited to share the launch of our first official Links London YouTube video, and with it, a behind-the-scenes look into what could become the future of this iconic British brand. Filmed in a humble garage in Southeast London, this video marks the start of an exciting journey—one that involves honouring the past while embracing a bold, fresh vision for the future.

Whether you’ve followed the Links of London story from its heyday or are just discovering the brand, this video reveals our plans to revive a beloved name. So, what’s in store for the new Links London? Let’s dive into the possibilities ahead!

Links London: The Journey Begins

In our first video, we take you into the heart of where it all begins—our workshop in Southeast London. It may look like a modest garage from the outside, but inside, it holds the ambition and creativity that could reignite the legacy of Links London.

We’ve outlined two possible paths for the brand:

• Plan A: A full reboot of Links London, including bringing back original designs, pursuing trademark rights, and launching new products.
• Plan B: A restoration of vintage Links of London pieces, giving new life to iconic jewellery items and exploring how we can modernise them with subtle upgrades.

In this video, you’ll get a glimpse of our passion for the craft and the drive behind bringing the brand back to its roots—whether that’s by polishing up the past or creating a whole new future.

Honouring the Links of London Legacy

We take a moment in the video to reflect on the legacy of Links of London, a brand founded in the late 1980s by John Ayton and Annoushka Ducas. From its beginnings with bespoke cufflinks to becoming a jewellery powerhouse, Links of London captured the hearts of customers around the world. But in 2019, the brand closed its doors, leaving a void in the world of luxury British jewellery.

Now, as we seek to revive the spirit of the brand, we’re committed to continuing the tradition of exceptional craftsmanship and timeless designs. While the future of Plan A is still uncertain, Plan B offers a tangible way to preserve the brand’s heritage by restoring some of its most cherished pieces.

Restoring Vintage Links of London Pieces

Plan B is all about taking what was—and making it even better. Links of London created a variety of memorable pieces over the years, including jewellery, watches, and even corporate gifts. Our mission is to bring these items back to life, restoring them to their former glory while adding a modern twist.

From the iconic Sweetie Bracelet to timeless corporate gifts, our workshop is ready to repair, refurbish, and even enhance vintage pieces. Whether it’s replating in gold vermeil or black rhodium, we’re excited to reintroduce these pieces with new life while preserving the charm that made them beloved in the first place.

What’s Next? A Look into the Future of Links London

Looking ahead, our YouTube channel will offer exclusive insights into the process of restoring and reimagining Links of London pieces. We’ll take you behind the scenes in our workshop as we transform vintage jewellery, giving you a close-up look at the craftsmanship and skill involved.

Here’s a glimpse of what you can expect:

• Restoration Projects: Watch as we bring old Links of London pieces back to life with careful restoration and modernisation.
• Behind-the-Scenes Content: Learn more about the artistry behind our jewellery-making process and the decisions that guide us as we revive vintage pieces.
• Updates on the Reboot: Stay informed on our progress with Plan A and Plan B, as we explore the possibilities of bringing Links London back in new and exciting ways.

Join the Journey: From History to Innovation

As we embark on this journey, we’re inviting you to be part of it. Watch the first video on our Links London YouTube channel and subscribe for regular updates. Whether it’s restoring classic pieces or launching something entirely new, we’re excited to share this adventure with you.

Subscribe to our YouTube channel here: [Insert YouTube link]