On December 1st, 2024, the new Links London website went live, marking the beginning of an exciting new chapter for the brand. Just one day later, we hit a significant milestone: our very first order. While the festive season is already in full swing, this moment deserves a pause for reflection and celebration. Here’s a behind-the-scenes look at the launch, the item that marked our first sale, and our plans for the future.
The Launch of Links London’s New Website
After months of planning and preparation, the new Links London website officially launched on December 1st, 2024. With an initial collection of 50-60 products, primarily vintage Links of London charms, we aimed to capture the brand’s legacy while introducing a seamless online shopping experience. From charms in their original condition to fully restored vintage pieces, the site represents a curated blend of the past and the present.
The first milestone came quickly, with our first order placed on December 2nd. This wasn’t just any order—it was a test of the website’s functionality. While extensive testing had been done, the true test comes when customers begin interacting with the site. The result? Success! The website functioned perfectly, proving that our hard work had paid off.
The First Order: A Happy Birthday Sliding Puzzle
What was the first item sold? A vintage Links of London Happy Birthday Sliding Puzzle. This delightful silver-plated puzzle is a shining example of the brand’s ability to blend sentimentality with innovative design. Featuring a “Happy Birthday” engraving on the tiles, this playful keepsake allows the user to rearrange the tiles to complete the message—a perfect gift for marking special occasions.
Complete with its original packaging, including a branded box, care card, gift wrap, and fabric storage bag, the puzzle reflects Links of London’s dedication to craftsmanship and the art of gifting. Its sale highlights the enduring appeal of the brand’s most unique creations, which are as charming today as they were when first introduced.
Vintage Links of London Silver Plated Sliding Puzzle
Plans for Packaging and Sustainability
While celebrating the milestone, we’re also using this moment to reflect on improvements we can make. Packaging is a key area we’re focusing on. While the original Links of London packaging was beautifully designed, we’re exploring ways to produce sustainable, in-house packaging here in London.
Creating bespoke, eco-friendly packaging allows us to have more control over the process while reducing our environmental impact. For this first order, we tested out a cardboard wallet design—a simple yet practical solution for invoices and smaller items. Although still in its experimental stage, this packaging represents our commitment to innovation and sustainability as we continue to grow.
Embedding Our Milestone in Video
We’ve captured this milestone in a short update video above that highlights the excitement of our first sale and the story behind the Happy Birthday Sliding Puzzle.
Looking Ahead
This first order is more than just a sale; it’s a symbol of the trust and enthusiasm that customers have for the revived Links London brand. As we move forward, our focus remains on combining timeless design with modern values, from sustainable packaging to carefully restored vintage pieces.
We’re excited to continue this journey with you and can’t wait to see where the next milestones take us. Thank you for being part of the Links London story.
Vintage Links of London Silver Plated Sliding Puzzle
