A Gilded Nod to Britain’s Greatest Racing Tradition
There are few British events more synonymous with timeless style and ceremonial pageantry than Royal Ascot—and few jewellery houses captured its spirit more elegantly than Links of London. Among the treasures produced during this partnership, the Royal Ascot 2017 charm stands out as both a collectable and a wearable emblem of racing heritage.
Royal Ascot 2017 Links of London Charm in Sterling Silver & 18ct Vermeil
Crafted in sterling silver and finished with a gleaming front of 18ct gold vermeil, this charm captures the design language of Ascot’s iconic royal badge. Its scalloped-edge plaque features a prominent crown motif above the words ROYAL ASCOT 2017, making it instantly recognisable to those who know the season’s significance. The back is a simple, mirror-polished silver surface, offering contrast and refinement in equal measure.
Royal Ascot 2017 Links of London Charm in Sterling Silver & 18ct Vermeil
The Links of London x Royal Ascot Partnership
Links of London was the Official Jewellery Licensee for Royal Ascot throughout much of the 2000s and 2010s. Each year, a capsule collection was produced in collaboration with Ascot, often including a bespoke charm to commemorate that year’s races.
Royal Ascot 2017 Links of London Charm in Sterling Silver & 18ct Vermeil
2017 marked another celebrated year in this long-standing relationship. The charm for this year blended prestige and minimalism—a gold front with hallmarking detail on the bail and a familiar yet timeless badge shape. Designed to evoke the official credentials worn by guests in the Royal Enclosure, the charm is both understated and iconic.
Royal Ascot 2017 Links of London Charm in Sterling Silver & 18ct Vermeil
Design Details
- Year: 2017 (hallmarked)
- Materials: Solid sterling silver with 18ct gold vermeil front
- Size: 17mm wide × 14mm high (18mm incl. jump ring) × 2mm thick
- Bail: 9mm × 7mm standard Links of London bail (fits necklaces & bracelets up to 5mm)
- Hallmarks: Links of London 3-ring logo, LL 925 (on bail)
- Extras: Includes a split ring for Sweetie bracelet compatibility
Royal Ascot 2017 Links of London Charm in Sterling Silver & 18ct Vermeil
A Collector’s Favourite
Unlike some of the more whimsical Links of London charms, the Royal Ascot 2017 piece speaks with quiet authority. Its official year and crest lend it gravitas, while the use of vermeil rather than enamel creates a luxury feel suited to the event it honours. Whether worn on a Sweetie bracelet or styled on a fine chain, this charm carries a piece of the races with it.
Royal Ascot 2017 Links of London Charm in Sterling Silver & 18ct Vermeil
In the years since, Royal Ascot charms have become increasingly sought-after on the vintage market—especially those in pristine condition with clear hallmarking and original finishes.
Royal Ascot 2017 Links of London Charm in Sterling Silver & 18ct Vermeil
Royal Ascot Through the Years
The 2017 edition is part of a larger story—Links of London released new pieces annually to mark Royal Ascot, from equestrian-themed designs to charms featuring top hats, champagne flutes, and roses. Each charm reflects the atmosphere of British racing: elegance, spectacle, and tradition.
Royal Ascot 2017 Links of London Charm in Sterling Silver & 18ct Vermeil
Looking to Buy?
Our restored 2017 Royal Ascot Charm is available now in The Vault, carefully cleaned and polished to reflect its original beauty.
