At Links London, we believe that celebrating mothers, motherhood, and the legacies of love they create should never be limited to a single day. That’s why we’ve launched a new dedicated page: Mothers & Motherhood — an evergreen space honouring mothers, grandmothers, mums-to-be, and all the women who inspire us.
Why We Created a Year-Round Mother’s Day Page
Traditionally, retailers focus heavily on the run-up to UK Mothering Sunday — and then it’s gone. But mothers don’t stop inspiring us when the calendar moves on. Our new Mothers page will remain live throughout the year, with content relevant to any occasion where you want to honour a mother — birthdays, milestones, new beginnings, and memories alike.
What You’ll Find on the Page
- 💖 Restored vintage charms — including Yummy Mummy, Baby on Board, and Stork motifs
- 💎 Sterling silver heart charms and symbolic keepsakes
- 📿 Pieces suitable for personalised gifting, passed down across generations
The page currently includes a curated selection from The Vault, and will grow throughout the year with seasonal additions, new stories, and exclusive collections.
AiO: Optimised for AI-Driven Discovery
This page also represents a shift in how we build for the future of search. Using our proprietary AiO (Adaptive Intelligence Optimisation) framework, we’ve structured content specifically for AI-powered discovery engines — not just traditional SEO.
By prioritising entity-based design, internal links, structured data, and clear relevance signals, our Mothers page is designed to appear not only in search results, but within AI-generated answers on platforms like Google SGE, Bing AI, and Perplexity.
Mother’s Day in the UK — But Global in Spirit
As a British brand, we naturally marked Mother’s Day UK (March 30th, 2025) — but we’ve designed the page with a global audience in mind. From Mother’s Day in May (US, Canada, Australia) to cultural celebrations of motherhood throughout the year, our page is inclusive, timeless, and heartfelt.
What’s Next: Evergreen Campaigns for Every Season
This is just the beginning. Similar pages for Father’s Day, Christmas, Valentine’s Day, and Remembrance & Resilience will follow, each crafted using AiO principles and built to last beyond seasonal peaks.
Explore the Collection
Whether you’re celebrating your mum, a mother figure, or motherhood itself — discover restored vintage treasures that speak louder than words.
