In 2010, Links of London marked its 20th anniversary with the launch of the 20/20 Collection, a stunning celebration of the brand’s heritage and design philosophy. Featuring interlocking rings as its signature motif, the collection symbolized unity, reflection, and timeless connections—perfectly embodying the milestone it commemorated.
Vintage Links of London 20/20 Bi-Metal Necklace | Sterling Silver & Rose Gold
Let’s dive into the story behind this iconic collection, its symbolic design elements, and its enduring appeal in the world of luxury jewellery.
The Story Behind the 20/20 Collection
The name 20/20 was carefully chosen to commemorate the brand’s 20th anniversary, celebrated in 2010. However, the significance of the name extends beyond its numerical reference:
- Unity and Relationships
The interlocking rings featured in the collection represent enduring bonds and timeless connections, be it between loved ones, friends, or the wearer and their jewellery. - Perfect Vision
The term “20/20” is synonymous with perfect clarity and foresight, reflecting Links of London’s vision for its future while honouring its legacy. - Design Duality
The duality represented by the number “20” echoes the interlocking nature of the collection’s rings, symbolizing balance, harmony, and the eternal cycle of life.
Vintage Links of London 20/20 Bi-Metal Necklace | Sterling Silver & Rose Gold
The collection wasn’t just a nod to the past but also a statement of the brand’s forward-looking ethos and commitment to timeless craftsmanship.
Signature Designs and Key Pieces
The 20/20 Collection was defined by its elegant and versatile designs, incorporating the signature motif of interlocking rings. These rings were often presented in pairs or trios, symbolizing unity and interconnectedness. Notable pieces from the collection included:
- 20/20 Interlocking Necklace:
This sterling silver necklace features three interlocking rings, each delicately polished for a contemporary yet timeless look. Adjustable in length, it became one of the standout pieces of the collection. - 20/20 Hoop Earrings:
Featuring two intertwined rings, these earrings embodied minimalism and sophistication, perfect for daily wear or special occasions. - 20/20 Charm Bracelet:
A modern take on the traditional charm bracelet, the interlocking rings served as the centerpiece, with room to add more charms, making it a highly personal and sentimental accessory.
These designs highlighted Links of London’s ability to merge sentimentality with contemporary elegance, creating jewellery that could stand the test of time.
The Philosophy of “Love London Life”
The 20/20 Collection wasn’t just about celebrating a milestone; it encapsulated Links of London’s ethos of “Love London Life.” The interlocking rings symbolized connections forged in life, a reflection of the brand’s commitment to creating jewellery that tells a story and connects with its wearer on a deeply personal level.
The collection also resonated with the growing trend of meaningful jewellery—pieces that not only adorn but also carry significance and emotional value.
A Timeless Addition to Luxury Jewellery
Though the 20/20 Collection debuted over a decade ago, its designs remain as relevant and elegant as ever. The versatility of its pieces, paired with their symbolic meaning, ensures that they continue to captivate collectors and jewellery enthusiasts alike.
Whether worn as a reminder of special connections or as a stylish statement piece, the 20/20 Collection embodies everything Links of London stands for: craftsmanship, elegance, and meaning.
Explore the Legacy of Links of London
The 20/20 Collection was more than just a celebration of a milestone—it was a declaration of Links of London’s enduring legacy and its vision for the future. Its interlocking rings remain a powerful symbol of unity and timeless connections, making the collection a cornerstone of the brand’s history.
If you’re lucky enough to own a piece from this collection or are seeking one to add to your jewellery box, you’re holding more than just a piece of jewellery—you’re holding a piece of design history that continues to inspire and connect.
