Jewellery has always been a reflection of its time, capturing the essence of cultural shifts, fashion trends, and personal expression. At Links London, The Vault offers a unique opportunity to journey through decades of design, showcasing pieces that define the spirit of the 1990s, 2000s, and 2010s. Join us as we explore the stories behind these treasured eras.

1990s: The Minimalist Revolution

The 1990s ushered in a new era of simplicity and elegance, departing from the bold excess of the 1980s. Jewellery design during this time celebrated clean lines, geometric forms, and understated sophistication.

• Trends: Minimalist styles reigned supreme, with silver jewellery becoming a staple for its modern yet timeless appeal. Accessories like slender chain necklaces and delicate bracelets exemplified effortless luxury.
• Cultural Influences: The grunge movement and minimalist fashion influenced jewellery to be subtle and versatile, complementing both casual and formal attire.
• Pieces from The Vault: Our vintage sterling silver bracelets and necklaces from this era reflect the sleek, pared-down aesthetic that defined 1990s jewellery. Each piece embodies the enduring allure of “less is more.”

2000s: Personalization and Playfulness

The 2000s were a time of self-expression, with jewellery becoming a canvas for storytelling and individuality. This decade celebrated charm jewellery as a way for wearers to showcase their personalities and cherished memories.

• Trends: Charm bracelets and necklaces took center stage, adorned with playful motifs and vibrant enamel accents. Bold designs and whimsical themes dominated the scene.
• Cultural Influences: Celebrity culture and reality TV shaped jewellery trends, making bold and expressive designs highly desirable.
• Pieces from The Vault: The 2008 Links of London Open Toe Platform High Heel Slingback Charm perfectly captures the playful spirit of the 2000s. Designed to celebrate individuality, it reflects the era’s love for bold and colorful accessories.

2010s: Bold Statements and Sustainability

The 2010s saw a blend of dramatic designs and a growing awareness of sustainability. Jewellery became not only a statement of style but also a reflection of values.

• Trends: Statement pieces, layering techniques, and bold designs coexisted with a focus on ethically sourced materials and recycled metals. Craftsmanship took center stage, celebrating artisanal techniques.
• Cultural Influences: Social media and influencer culture propelled jewellery trends, while a global shift toward environmental consciousness reshaped consumer expectations.
• Pieces from The Vault: The 2010 Links of London Sterling Silver Feature Hallmarked Cufflinks exemplify this era’s dedication to quality and sustainability. Blending contemporary aesthetics with traditional craftsmanship, they represent the evolution of modern luxury.

The Legacy of Design

Each piece in The Vault carries a story of its time, blending the artistry of its era with the timeless appeal of fine jewellery. By preserving and restoring these treasures, Links London continues to celebrate the rich history of design while offering customers the chance to own a piece of history.

Explore The Vault

Discover the stories behind each piece in The Vault and find your connection to the past. Whether it’s the minimalist elegance of the 1990s, the playful charm of the 2000s, or the bold statements of the 2010s, there’s a piece waiting to become part of your story.