A Year Ahead in British Craftsmanship
As we step into 2025, Links London reaffirms its dedication to British luxury values. Guided by principles of craftsmanship, heritage, and sustainability, our campaigns for the year ahead aim to honor our legacy while engaging a new generation of discerning jewellery lovers.
Here’s a glimpse into the key themes shaping our vision for 2025:
1. Made in Great Britain
Celebrating Local Craftsmanship
Our 2025 campaigns will spotlight the meticulous work of our artisans, from the creation of wax models in our London workshop to specialist casting in the Birmingham Jewellery Quarter. By sharing behind-the-scenes stories, we aim to deepen appreciation for British craftsmanship.
Campaign Highlights:
- Storytelling around hallmarking traditions with The Goldsmiths’ Company Assay Office.
- Showcasing the journey of recycled metals and responsibly sourced gemstones from concept to creation.
2. Timeless Design, Modern Sustainability
Sustainability as a Tradition
In jewellery, sustainability is not a trend—it’s a tradition. Links London will emphasize how ethical practices, such as sourcing 100% recycled metals and using GIA-certified gemstones, align with timeless values of quality and responsibility.
Campaign Highlights:
- Highlighting jewellery restoration as a sustainable luxury.
- Launching a guide to care for and preserve heirloom jewellery.
3. The Vault: Rediscovering Iconic Pieces
Honoring Our Legacy
The Vault will take center stage in 2025, featuring restored vintage Links of London pieces. This collection not only pays homage to our design heritage but also offers customers the opportunity to own a piece of history.
Campaign Highlights:
- Introducing limited-edition pieces from the 2000s, including beloved designs like Sweetie Bracelets.
- Collaborating with influencers to highlight how vintage jewellery complements modern style.
4. Empowerment Through Jewellery
Resilience and Grace
Through collections like Remembrance & Resilience, we will champion jewellery as a symbol of personal strength and remembrance. Inspired by life’s transitions, these pieces embody emotional connection and timeless beauty.
Campaign Highlights:
- Partnering with charities to support grief and resilience initiatives.
- Showcasing the personal stories behind the collection’s designs.
5. Global Appeal with British Roots
Taking British Luxury to the World
Links London will expand its global reach by showcasing the essence of British luxury. From featuring Hatton Garden gemstone dealers to emphasising our hallmarking traditions, our campaigns will position Links London as a beacon of authenticity on the global stage.
Campaign Highlights:
- Digital campaigns celebrating British luxury.
- Exclusive collaborations that blend tradition with innovation.
6. Customisation and Personalisation
Making Jewellery Personal
In 2025, Links London will expand its bespoke offerings, allowing customers to add a personal touch to their jewellery. From custom engravings to bespoke designs, we aim to make every piece unique.
Campaign Highlights:
- Launching a “Design Your Own” service for select collections.
- Engaging customers with stories of bespoke creations.
Crafting a Legacy for 2025 and Beyond
2025 marks an exciting chapter for Links London. Through these themes, we aim to celebrate British luxury, engage with sustainability, and inspire confidence in every piece we create. Join us on this journey as we uphold the principles of craftsmanship, heritage, and modernity that define British jewellery.
