Why This Matters
In Autumn 2005, Links of London released one of its most visually striking catalogues. At its heart sat a collection of domed pendants, gemstone earrings, and ornate crosses that drew inspiration from the Moscow skyline and founder Annoushka Ducas’ Russian family heritage. This collection was officially titled “Annoushka” at the time — a detail that is printed across the original catalogue pages.
Today, as custodians of the Links of London legacy, we face an important responsibility. The name “Annoushka” is now a separate and active jewellery brand, launched after this collection. To avoid confusion, respect intellectual property, and ensure our archive remains clear and accessible, we have chosen to catalogue this collection under a new title: the Anastasia Collection.
Why We Chose to Rename
- Historical accuracy: The catalogue undeniably used the name “Annoushka.” We preserve this fact in our records and reproductions of the original catalogue.
- Clarity for today: Modern readers could confuse the 2005 catalogue with the contemporary Annoushka brand. By renaming, we remove ambiguity.
- Respect for independence: Annoushka Ducas went on to establish her own house under her name. Renaming is a gesture of courtesy, ensuring no perception of overlap or competition.
- Future-proofing: A clean, clear IP landscape makes Links London a stronger custodian of heritage — and more attractive to future partners or acquirers in the luxury sector.
About the Anastasia Collection
Formerly known as Annoushka in the 2005 catalogue, the Anastasia Collection is defined by its jewel-toned domes, ornate crosses, and architectural silhouettes. The designs echo onion domes and the grandeur of Imperial Moscow while retaining the playful modernity that made Links of London famous. From diamond pavé pendants to jade and ruby-set earrings, the collection embodies both cultural storytelling and craftsmanship.
Our Stance Today
We want to be clear: in archiving, we will occasionally use the word “Annoushka” to refer to the 2005 catalogue, because that is how it was published. But moving forward, we will catalogue these designs exclusively as Anastasia. This approach is both practical and respectful, reflecting the collection’s origins while acknowledging the independent identity of the contemporary Annoushka brand.
This is not a concession of rights — it is a matter of courtesy and clarity. The historic record remains unchanged. The Anastasia title allows us to preserve Links of London’s design history with professionalism and integrity, while ensuring no confusion with today’s market.
A Note of Respect
We recognise the creativity and entrepreneurial spirit that Annoushka Ducas carried forward in building her own brand. Our decision to rename the collection is not only about legal clarity but also about respect for her work, her heritage, and her continuing place in British jewellery design.
Looking Ahead
In our archive, the Anastasia Collection will sit alongside Sweetie, Effervescence, Narrative, and other iconic ranges. By taking this professional stance, we ensure that Links London’s history is preserved truthfully, its collections remain accessible, and its future remains IP-clean. Should one day the worlds of Links London and Annoushka meet again under the umbrella of a larger luxury group, both legacies will be respected and clearly defined.
2005 Links of London Catalogue | Anastasia Collection (formerly Annoushka)
Introduction to the Collection
The first pages of the 2005 Autumn catalogue introduced customers to what was then called the Annoushka Collection — a deeply personal project for co-founder Annoushka Ducas. The introduction tells the story of how a Russian rouble and a cross inherited from her parents inspired a series of designs that drew on the skyline and colours of Moscow.
Today, in our archive, this same body of work is catalogued under the title Anastasia. We have adopted this name to provide clarity and avoid confusion with the separate Annoushka jewellery brand that Ducas later founded. The historical record is preserved in these scans, but in all future references and listings, the pieces are grouped under Anastasia.
Why the Name Matters
The catalogue itself shows how central the designer’s personal heritage was to Links of London at this time. By reinterpreting Russian domes, crosses, and vibrant gemstones, Ducas translated intimate family history into contemporary jewellery. The fact that this collection carried her own name underscores its importance in the evolution of the brand.
Our decision to rename it Anastasia is therefore not just legal housekeeping, but an act of respect. It allows us to continue presenting these designs with full transparency while ensuring the Links London archive remains clean, accurate, and future-proof for generations of jewellery lovers.
Anastasia Diamond (formerly Annoushka Diamond)
The second spread of the catalogue unveiled the Annoushka Diamond line — exquisite pieces crafted in 18ct white gold and set with pavé diamonds. Designs included the diamond dome pendant, dome earrings, and an intricately detailed cross, each echoing the architectural silhouettes of Moscow’s skyline.
In our archive, these pieces are catalogued as part of the Anastasia Diamond Collection. This renaming allows us to present them in continuity with the wider Anastasia range, while avoiding confusion with the independent Annoushka brand established after this catalogue.
What made these pieces exceptional was their ability to balance opulence and wearability. The pavé-set surfaces caught the light with brilliance, while the domed silhouettes conveyed both strength and elegance. They symbolise the fusion of cultural inspiration and modern design that defined Links of London during this period.
Printed p.4: CZAR CROSS — “the meeting of East and West,” with listed pieces (baby cross 0.09ct and cross couplet) on 430mm box belcher chains. Printed p.5: full-bleed hero image of the pavé diamond Czar Cross; pricing shown on p.4.
Spread (printed pp.4–5): CZAR CROSS
- 18ct White Gold Baby Czar Cross — pavé-set diamonds 0.09 ct; 430 mm box belcher chain. 5024.0476 — £475.
- 18ct Gold Cross Couplet — 18ct yellow gold medium cross + 18ct white gold baby cross pavé-set 0.09 ct; 430 mm box belcher chain. 5024.0475 — £1,100.
Archival note: In the 2005 catalogue these pages sat within the collection then titled Annoushka. In our archive today, they are catalogued under Anastasia to avoid confusion with the later, independent Annoushka brand while keeping the historical record intact.
Printed p.6: Petrovna — jade domes in 18ct yellow gold, inspired by Imperial Moscow. Printed p.7: model wearing the Petrovna pendant and earrings styled with layered bracelets.
Spread (printed pp.6–7): Petrovna
- 18ct Gold Drop Earrings with Union Link and Jade Petrovna Dome (5010.0515 £650)
- 18ct Gold Stiletto Earrings with Union Link, pavé-set diamonds and Jade Petrovna Dome (5010.0516 £1,350)
- 18ct Gold Pendant with Jade Petrovna Dome and Union Link (5024.0477 £950)
- 18ct Gold Box Chain with snap clasp, 430mm (5024.0477 £950)
Printed p.7: Full-page model photograph, styled in headscarf, black lace blouse, layered bracelets, wearing Petrovna pendant and earrings.
The Petrovna set was one of the highlights of the 2005 catalogue, combining smooth green jade domes with the iconic Links Union Link motif in rich 18ct yellow gold. Drawing inspiration from the Imperial Moscow skyline, these designs reflect the Russian themes running throughout the collection that year. The styling on p.7 shows how the jewellery was positioned in a fashion-forward editorial context — layered bracelets, bold earrings, and a statement pendant styled together.
Archival note: As with the rest of the 2005 Annoushka collection, these pieces are catalogued in our archive today under Anastasia, maintaining the integrity of the record while respecting the subsequent Annoushka brand.
Printed p.8: Sweetie — expandable charm bracelets (product list and prices). Printed p.9: Petrovna Union Link charm bracelet with five charms in 18ct gold; specification and price listed on p.8.
Spread (printed pp.8–9): Sweetie & Petrovna Charm Bracelet
Printed p.8 — SWEETIE
“A yummy and modern way to wear charms. Our iconic Sweetie bracelet that allows you to add charms instantly.”
- Sterling Silver and 18ct Gold Bracelet — expandable, small to medium sizing. 5010.0391 — £150
- 18ct Rolled Gold Bracelet — expandable, small to medium sizing. 5010.0270 — £580
- Black Rhodium and 18ct Gold Bracelet — expandable, small to medium sizing. 5010.0271 — £150
Printed p.9 — PETROVNA charm bracelet (visual page with caption text on p.8)
- 18ct Gold Czar Cross — 5030.0777 — £110
- 18ct Gold Ruby “Annoushka” Dome — 5030.0781 — £295
- 18ct Gold Imperial Rouble — 5030.0778 — £175
- 18ct Gold Charm Bracelet (Union Link) with five charms — the Imperial Rouble, Ruby Annoushka Dome, Jade Petrovna Dome, Czar Cross and Hope Egg with pavé-set diamonds 0.08 ct; box snap clasp, 185 mm long. 5032.0149 — £1,995
Editorial note: The Petrovna bracelet shown on printed p. 9 is described directly on printed p. 8. In our archive this material is retained under the Anastasia umbrella (historically titled Annoushka in 2005) for clarity while preserving the original record.
Printed pp.10–11: Annoushka Silver collection (now renamed Anastasia Silver) — sterling silver jewellery with amethyst and chalcedony domes, styled in a lifestyle shoot.
Spread (printed pp.10–11): Annoushka Silver (renamed Anastasia Silver)
Printed p.10 — Annoushka Silver collection
“Delicate dome shapes in milky polished stones of amethyst and chalcedony set in sterling silver.”
- Sterling Silver Generation Triptych Pendant — for luck, love and courage, featuring the Amethyst Annoushka Dome, Chalcedony Petrovna Dome, and Baby Czar Cross; sterling silver box chain 490mm, snap clasp. 5030.0269 — £195
- Sterling Silver Stiletto Earrings — featuring the Union Link and Annoushka Dome. Chalcedony 5030.0269 — £150, Amethyst 5030.0287 — £150
Printed p.11 — Lifestyle styling
Model shown wearing the sterling silver Triptych Pendant with amethyst and chalcedony domes, complemented by matching drop earrings and bracelets from the same range. This page highlighted the layering potential of the collection.
Editorial note: At the time of publication, Links of London referred to this collection as “Annoushka Silver.” To respect later brand distinctions, we now archive and refer to these pieces under the name Anastasia Silver.
Printed pp.12–13: Annoushka Silver collection (renamed Anastasia Silver) — sterling silver bracelets and earrings with chalcedony and amethyst domes.
Spread (printed pp.12–13): Annoushka Silver (renamed Anastasia Silver)
Printed p.12 — Collection details
“Delicate dome shapes in milky polished stones of amethyst and chalcedony set in sterling silver.”
This spread continues the theme of the Anastasia Silver collection, highlighting versatility through charm bracelets and coordinating earrings.
- Sterling Silver Dome Bracelet — featuring alternating chalcedony and amethyst domes, with the Union Link clasp. 5030.0292 — £295
- Sterling Silver Dome Earrings — Amethyst Dome 5030.0288 — £125; Chalcedony Dome 5030.0290 — £125
- Sterling Silver Stiletto Earrings — Amethyst Dome 5030.0287 — £150; Chalcedony Dome 5030.0289 — £150
Printed p.13 — Visual presentation
The product photography shows a clean line-up of sterling silver earrings in both drop and stiletto styles, alternating between amethyst and chalcedony domes. This layout emphasises choice — mix-and-match colourways within the same design language.
Editorial note: Originally marketed as “Annoushka Silver,” these designs are catalogued under the renamed Anastasia Silver collection to respect later brand distinctions while preserving the archive accurately.
Printed pp.14–15: Moskova Collection — silver necklaces, rings, and bracelets featuring Czar Crosses and Imperial Rouble motifs, celebrating Russian heritage with London design.
Spread (printed pp.14–15): Moskova Collection
Printed p.14 — Editorial styling
A model wears layered necklaces and bracelets from the Moskova collection, styled with a military cap and black dress. The look channels imperial Russian grandeur, with silver crosses and rouble charms cascading in multiple lengths.
Catalogue text highlights key pieces:
- Sterling Silver Necklace — box belcher chain featuring Imperial Rouble and Czar Cross stations. 5020.0738 — £250
- Sterling Silver Pendant — “For Faith, Hope and Charity,” featuring the Hope Egg, Czar Cross and Imperial Rouble. 5030.0481 — £250
- Sterling Silver Cross — Czar Cross on Hope Egg chain. 5030.0483 — £250
- Sterling Silver Triptych Ring — “For Faith, Hope and Charity,” featuring Rouble, Czar Cross and Hope Egg. 5030.0489 — £210
Printed p.15 — Product close-up
A detailed photograph of the Moskova necklace shows its alternating Czar Cross stations and Imperial Rouble motifs, linked by polished belcher chain. The catalogue notes: “The romance and fertility of Mother Russia is represented by the double-headed eagle and the wheatsheaf on each of these Imperial Roubles.”
Editorial note: The Moskova collection epitomises the catalogue’s blend of Russian imperial symbolism with contemporary London jewellery design. It formed a key part of the 2005 Annoushka/Anastasia collection, bridging heritage storytelling with wearable luxury.
Printed pp.16–17: Moskova — Imperial Rouble jewellery featuring pavé-set silver coins, Czar Cross motifs, and Union Link chains for bracelets and necklaces.
Spread (printed pp.16–17): Moskova — Imperial Roubles
Printed p.16 — Imperial Rouble jewellery
A bold display of necklaces, earrings, and bracelets set with miniature Imperial Roubles and Czar Cross motifs. The catalogue text reads: “The romance and fertility of Mother Russia is represented by the double-headed eagle and the wheatsheaf on each of these Imperial Roubles.” These historic emblems, reinterpreted in sterling silver, echo the grandeur of Russian imperial coinage while forming wearable luxury jewellery.
Highlighted pieces include:
- Sterling Silver Ear Studs — miniature Imperial Rouble ear studs with pavé-set white topaz surrounds. 5030.0602 — £120
- Sterling Silver Drop Earrings — miniature Imperial Rouble ear studs with pavé-set white topaz surround and baby Czar Cross. 5030.0603 — £150
- Sterling Silver Charm Bracelet — featuring 6 Imperial Roubles and 5 Czar Crosses, on a union link chain bracelet, 190mm long. 5030.0497 — £330
Printed p.17 — Chain simplicity
On the facing page, the design shifts to a clean presentation of Links of London’s Union Link chain. Shown as both a bracelet and necklace, the double chain forms a versatile base for adding charms or wearing alone as a statement piece.
Catalogue details:
- Sterling Silver Bracelet — double chain featuring the Union Link with box snap clasp, 185mm long. 5010.0410 — £150
- Sterling Silver Necklace — double chain featuring the Union Link with box snap clasp, 430mm long. 5020.0478 — £395
Editorial note: This spread demonstrates how the 2005 collection blended ornate symbolism with pared-back essentials. The Union Link chain provided the structural core, while Imperial Rouble charms offered historical depth and storytelling.
Spread (printed pp.18–19): Cocoon Collection
Printed p.18 — Cocoon in gold
The Cocoon collection embodies the spirit of craftsmanship and unity, with interlinked circular forms symbolising strength and togetherness. The catalogue introduces the design as: “Exquisite craftsmanship and design come together in warm swirls of 18ct gold, sprinkled with diamonds.” Shown here are a pendant, bracelet, and earrings — each piece using fluid geometry to create a sense of motion and protection.
Printed p.19 — Statement swirls
On the facing page, the Cocoon aesthetic expands into bold, architectural jewellery. The wide cuff bracelet, cocktail ring, and spiral motif earrings amplify the circular theme. Each piece plays with volume and reflection, bringing depth to the gold surface and anchoring the collection as one of Links of London’s more sculptural designs of the mid-2000s.
Catalogue details include:
- 18ct Gold Bangle with diamond accents — 5030.0918 — £3,950
- 18ct Gold Drop Earrings with diamonds — 5030.0919 — £2,950
- 18ct Gold Pendant with diamonds on long chain — 5030.0920 — £2,950
- 18ct Gold Wide Cuff with diamond pavé spirals — 5030.0921 — £9,950
- 18ct Gold Cocktail Ring with diamond-set spiral — 5030.0922 — £1,950
- 18ct Gold Stud Earrings with diamond-set spiral — 5030.0923 — £1,950
Editorial note: Cocoon reflected a modern luxury sensibility, balancing bold scale with delicate pavé diamond details. It connected Links of London’s design language with themes of infinity, wholeness, and continuity — a counterpoint to the narrative-driven Russian influences elsewhere in the catalogue.
Printed pp.20–21: Sugar Cane Collection — sleek, architectural lines in silver and gold, accented with gemstones for colour and movement.
Spread (printed pp.20–21): Sugar Cane Collection
Printed p.20 — Sterling silver & gemstone cuffs
The Sugar Cane collection was a bold experiment in texture and rhythm. On this page we see expandable cuffs in sterling silver and 18ct gold, their sleek vertical lines punctuated with gemstones. The catalogue notes: “Sleek lines that mould to the body in both sterling silver and 18ct gold. The subtle inclusion of delicate gemstones of blue topaz, white topaz and rhodalite add colour.” The effect is both architectural and playful, catching the light with every movement of the wrist.
Printed p.21 — Statement collar and matching jewels
The opposite page introduces the dramatic Sugar Cane collar in 18ct gold, accompanied by matching cuffs and earrings. The graduated gold bars, curved to fit the neckline, create a sculptural silhouette that references both modernist jewellery and natural cane motifs. This design exemplifies Links of London’s mid-2000s focus on scale and experimentation, pushing beyond charm jewellery into true statement pieces.
Catalogue details include:
- Sterling Silver Cuff — expandable — 5020.0278 — £195
- Gemstone Sterling Silver Cuff with White Topaz — 5020.0283 — £295
- Gemstone Sterling Silver Cuff with Rhodolite — 5020.0304 — £295
- Gemstone Sterling Silver Cuff with Blue Topaz — 5020.0294 — £295
- 18ct Gold Cuff — expandable — 5020.0292 — £4,100
- 18ct Gold Necklace with White Topaz Clasp — 5020.0467 — £2,950
- 18ct Gold Ring — 5045.0486 — £460
- 18ct Gold Earrings — 5040.0792 — £640
Editorial note: Sugar Cane is one of the collections that demonstrates how Links of London was evolving into a house of design innovation. These pieces balance wearability with boldness, hinting at couture influences while maintaining a playful accessibility through gemstone colour and modular design.
Printed pp.22–23: Sweetie in 18ct rolled gold alongside the Isis collection inspired by Ancient Egypt — two contrasting expressions of Links of London’s design creativity.
Spread (printed pp.22–23): Sweetie & Isis Collections
Printed p.22 — Sweetie in rolled gold
The Sweetie bracelet, already an icon by 2005, appears here reimagined in 18ct rolled gold. This version brought a warm, luxurious tone to the playful stacking design, allowing charms to be added instantly. The catalogue highlights several expandable Sweetie bracelets strung with ebony wood, freshwater pearls, and bold gold links. Charms shown include a gold heart, a Kappa sandal with diamond pavé, and the joyful Laughing Buddha. These details underline how the Sweetie line was expanding into a more opulent sphere while retaining its charm-collecting DNA.
Catalogue details include:
- 18ct Rolled Gold Bracelet with Ebony Wood — Expandable 5020.0289 — £350
- 18ct Rolled Gold Bracelet — Expandable 5020.0290 — £360
- 18ct Rolled Gold Bracelet with Freshwater Pearls — Expandable 5020.0390 — £390
- 18ct Gold/Platinum Heart Charm 5030.0365 — £445
- 18ct Gold Kappa Sandal Charm with Diamond Pavé 5030.0189 — £485
- 18ct Gold Laughing Buddha with Single Diamond 5030.0417 — £185
- 18ct Gold Earrings — Stiletto Style Drop 5040.0777 — £175
- 18ct Gold Pendant, 420mm with Toggle Clasp 5020.0465 — £795
Printed p.23 — Isis Collection
The Isis collection was inspired by Ancient Egyptian jewellery, recalling the earliest metal adornments worn by civilisation. The pieces here, in satin-finished 18ct gold, were designed to echo the organic forms of shells. The catalogue notes: “The beautifully crafted finish of the shell has a rich organic feel, further enhanced by the polished underside.” With cascading chain details, the Isis earrings and necklace combine archaeological reference with contemporary elegance — a hallmark of Links of London’s mid-2000s design ethos.
Editorial note: Placing Sweetie alongside Isis on this spread highlights the brand’s dual appeal in 2005: playful, charm-driven jewellery that was highly collectible, and high-concept design pieces that carried cultural resonance and bold artistic direction.
Printed pp.24–25: The Broadband watch collection — Swiss-made sterling silver timepieces with pavé-set dials and interchangeable straps, reflecting the digital-era spirit of 2005.
Spread (printed pp.24–25): Broadband Watches
Printed pp.24–25 — The Broadband Collection
The Autumn 2005 catalogue presented the Broadband collection of Swiss-made sterling silver watches, distinguished by their tonneau-shaped cases and interchangeable straps. Positioned as a bold departure from conventional round-dial designs, these pieces balanced jewellery craftsmanship with horological precision. Customers could choose between mother-of-pearl or pavé-set dials, while each watch was engineered to fit textured leather, grosgrain, or stingray straps that allowed for an instantly customisable look.
Catalogue details include:
- Sterling silver pavé diamond watch with white mother-of-pearl dial — pavé diamond-set sterling silver case, black stingray strap 6060.0308 — £1,200
- Sterling silver cocktail watch with mother-of-pearl dial — pavé diamond case, black grosgrain strap 6060.0202 — £800
- Limited edition sterling silver Fergoni cocktail watch — black diamond pavé dial, pavé-set ruby surround, black grosgrain strap 6060.0060 — £1,650
- Limited edition sterling silver cocktail watch — diamond pavé dial with pink sapphire surround, pink polished stingray strap 6060.0101 — £1,900
- Limited edition sterling silver Cosmopolitan cocktail watch — sapphire pavé dial with pavé-set pink sapphires, black grosgrain strap 6060.0006 — £1,200
Design significance
The collection’s name, “Broadband,” captured the zeitgeist of 2005, when digital culture and new technologies were reshaping everyday life. By choosing this title, Links of London blended contemporary language with luxury design. The use of coloured sapphires, stingray leather, and bold pavé dials placed these watches at the intersection of fine jewellery and playful modernity, broadening Links’ portfolio into horology while staying true to its creative DNA.
Editorial note: These watches reveal how Links of London was experimenting with high-fashion watchmaking, offering limited editions that remain rare finds today.
Printed pp.26–27: Antika & Zanzibar — contrasting worlds of ancient-inspired gold grandeur and contemporary tribal-inspired threads in silver and gold.
Spread (printed pp.26–27): Antika & Zanzibar
Printed pp.26–27 — Antika & Zanzibar
This spread juxtaposes two very different design languages, showcasing Links of London’s range in the Autumn 2005 collection. On the left, the Antika range evokes the splendour of the ancient world, while on the right, the Zanzibar collection embraces contemporary interpretations of African tribal aesthetics.
Antika
Inspired by mythology and the enduring allure of gold, Antika offered bold geometric chains in 18ct gold. The pieces referenced the grandeur of ancient gods, reinterpreted with a distinctly modern appeal. Wide gold segments linked together into bracelets, anklets, and necklaces created a strong, architectural silhouette.
- 18ct gold bracelet — 18.9cm long 5010.0402 — £995
- 18ct gold anklet — 27.8cm long 5010.0403 — £1,300
- 18ct gold necklace — 40cm long 5020.0770 — £4,600
Zanzibar
The Zanzibar line contrasted Antika’s weighty forms with finely spun threads of 18ct gold and sterling silver. Inspired by African tribal cultures, these bangles, rings, and earrings celebrated movement and rhythm, their delicate strands gathered with polished metal bands or diamond-set highlights. The mix of textures and metals reflected a global, eclectic design vision.
- 18ct gold bangle — expandable 5012.0243 — £1,400
- 18ct gold bangle with diamond-set stirrup motif 5012.0246 — £3,500
- Sterling silver bangle — expandable 5012.0239 — £250
- Sterling silver ring — expandable sizes J–R 5015.0435 — £120
- 18ct gold ring — expandable sizes J–R 5015.0432 — £720
- 18ct gold ring with diamonds set in 18ct white gold 5015.0434 — £2,250
- Sterling silver hoop earrings 5040.0793 — £110
Design significance
These two collections side by side demonstrate Links of London’s ability to balance historical revivalism with global inspiration. Antika reaffirmed jewellery as a symbol of timeless power, while Zanzibar captured a cosmopolitan energy, offering pieces that felt modern yet rooted in cultural artistry.
Printed pp.28–29: Can Can & Objets Trouvés — cabaret glamour meets eclectic charm storytelling in gold and silver designs.
Spread (printed pp.28–29): Can Can & Objets Trouvés
Printed pp.28–29 — Can Can & Objets Trouvés
This spread highlights two playful and eclectic charm collections from the 2005 catalogue, one rooted in the glamour of Parisian cabaret and the other in the spontaneity of found objects and talismans.
Can Can
The Can Can bracelet captures the flamboyance and theatricality of the Paris cabaret stage. Cast in 18ct gold, its charms include a skirt, corset, stiletto boots, and even a champagne glass — all symbols of performance and decadence. Each miniature charm is finely detailed, some accented with pink sapphires for a sparkling flourish. Worn together, they create a sense of movement and rhythm, much like the dance itself.
- 18ct gold charm bracelet with Can Can motifs — 5020.0455, £3,775
Objets Trouvés
Objets Trouvés, meaning “found objects,” embraced the eclectic charm trend by reimagining everyday tokens as precious keepsakes. The sterling silver necklaces feature a jumble of symbols: red coral talismans, coins, keys, and semi-precious stones like jade, turquoise, and pearl. Each element carries cultural and symbolic weight — coral for fertility, turquoise for protection, jade for harmony. Together, they created jewellery that felt personal, bohemian, and story-rich.
- Sterling silver necklace with assorted charms including coral, turquoise, jade, and pearl — 5020.0465, £420
- Sterling silver necklace with large coral and turquoise charms — 5020.0466, £495
- Sterling silver charm bracelet with mixed motifs — 5020.0467, £375
Design significance
This spread represents Links of London’s playful spirit during the mid-2000s. While Can Can tapped into the theatrical glamour of Paris, Objets Trouvés reflected the eclectic, story-driven jewellery movement that dominated luxury fashion at the time. Both collections offered wearers a way to express individuality and create jewellery that felt deeply personal.
Printed pp.30–31: 18ct Gold Charms — a showcase of playful, sentimental, and luxurious miniature designs in gold and diamonds.
Spread (printed pp.30–31): 18ct Gold Charms
Printed pp.30–31 — 18ct Gold Charms
This spread captures one of Links of London’s enduring strengths — the art of charm jewellery. In 18ct yellow gold with diamond accents, these miniature creations were designed not only as fashion accessories but as tokens of meaning, sentiment, and personal milestones.
A Story in Miniature
Each charm was crafted with wit, detail, and personality. From playful motifs like the Toilet with Diamond Accent and the Shoe with Pavé Diamonds, to sentimental designs such as the Lucky Clover or Heart Pendant, the collection allowed wearers to create bracelets or necklaces that carried personal stories. The charms functioned as talismans of love, luck, humour, and memory — an intimate language in gold.
Catalogue Highlights
- 18ct Gold Horseshoe with diamond accent (5030.0402) — £145
- 18ct Gold Lucky Star with freshwater pearl (5030.0429) — £250
- 18ct Gold Stiletto with pavé-set diamonds (5030.0375) — £550
- 18ct Gold Corset with diamond accent, hand-laced (5030.0467) — £525
- 18ct Gold Toilet with pavé-set diamonds (5030.0477) — £850
Design Spirit
What stands out about this page is the eclecticism: luxurious pavé diamonds meet whimsical humour, and talismanic symbols sit beside tongue-in-cheek designs. This variety reflects Links of London’s unique voice in fine jewellery — irreverent yet refined, playful yet precious. The result was a collection that appealed as much to collectors seeking a laugh as to those searching for a heartfelt keepsake.
The Utility collection (2005) showcased Links of London’s bold masculine side — torque bangles, ID tags, and clean-lined silver pieces designed for timeless wear.
Spread (printed pp.32–33): Utility – Men’s Classics in Sterling Silver
Printed pp.32–33 — Utility
This spread presents the Utility collection, Links of London’s confident take on men’s jewellery, crafted in sterling silver. It strips back embellishment to focus on clean geometry, bold weight, and everyday wearability. The collection embodies the modern masculine spirit of the mid-2000s: minimalist, versatile, and effortlessly stylish.
Design Language
Utility emphasises strong, linear forms — polished ID tags, smooth torque bangles, and squared-off pendants — each piece designed to make a statement without ostentation. Paired with classic ball chains and clean cuffs, the designs demonstrate Links’ ability to balance simplicity with luxury.
Catalogue Highlights
- Sterling silver torque bangle — solid, minimalist cuff with clean edges (£250)
- Sterling silver ring — geometric design with subtle engraved detailing (£90)
- Sterling silver dog tag pendant — suspended from a polished ball chain (£190)
- Sterling silver cross pendant — contemporary take on a classic form (£160)
Campaign Imagery
The accompanying campaign photograph captures the mood perfectly: a model in an open shirt wears layered Utility pieces, the clean lines of the silver catching the light. The styling underlines the versatility of the collection — wearable with both casual and tailored looks, embodying understated confidence.
Legacy
While many remember Links of London for playful charms and women’s jewellery, the Utility
Printed pp.34–35: Broadband & Gold Cufflinks — showcasing Links of London’s ambition in Swiss-made watches and its heritage roots in gold cufflinks.
Spread (printed pp.34–35): Broadband & Gold Cufflinks
Printed pp.34–35 — Broadband & Gold Cufflinks
This spread highlights two distinct expressions of Links of London design: the bold entry into Swiss watchmaking with the Broadband collection, and the brand’s heritage-rooted Gold Cufflinks, which honour its origins in men’s luxury accessories.
Broadband Watches
The Broadband watches feature a distinctive tonneau-shaped face, a departure from traditional round cases. Offered in sterling silver with retro leather straps or with a sporty carbon fibre chronograph on silicone, these models marked Links of London’s ambition to blend jewellery craftsmanship with horological innovation. With diamond-set bezels, mother-of-pearl dials, or bold checkerboard patterns, Broadband stood out as both technical and stylish.
Gold Cufflinks
On the facing page, the Gold Cufflinks return to the brand’s DNA. Available in bolster, cushion, and cylindrical barbell styles — some with sapphire or onyx insets — they exemplify timeless masculine elegance. These pieces connected directly to Links of London’s earliest history, when cufflinks were the company’s foundation product.
Catalogue Highlights
- Sterling Silver Retro Classic Watch — crocodile strap, £395
- Sterling Silver Carbon Fibre Chronograph — silicone strap, £470
- 18ct Gold Bolster Barbell Cufflinks with sapphires (2510.0193) — £750
- 18ct Gold Cushion Barbell Cufflinks (2515.0025) — £295
- 18ct Gold Cylinder Barbell Cufflinks with lapis lazuli (2510.0139) — £295
Design Spirit
This pairing of watches and cufflinks speaks to Links of London’s dual focus in 2005: expanding into new territories like Swiss horology while reaffirming its authority in gentleman’s essentials. Together, they underline the brand’s balance of innovation and tradition, appealing to a clientele that valued both contemporary style and timeless refinement.
Printed pp.36–37: Sterling Silver Cufflinks — timeless gentleman’s essentials in sterling silver, from classic ovals to gemstone-set barbells.
Spread (printed pp.36–37): Sterling Silver Cufflinks
Printed pp.36–37 — Sterling Silver Cufflinks
This spread showcases Links of London’s mastery of men’s essentials: sterling silver cufflinks in an array of timeless designs. In 2005, cufflinks still represented the foundation of the brand — a product that fused everyday practicality with jewellery craftsmanship.
A Gentleman’s Essential
These designs are classic yet versatile, ranging from clean oval and square forms to gemstone-set barbells with hematite, lapis lazuli, or topaz. The focus here is on understated luxury: pieces that could be worn daily in business settings or reserved for formal occasions. Each cufflink was made in solid sterling silver and could be personalised through engraving, reinforcing Links of London’s reputation for bespoke detail.
Catalogue Highlights
- Sterling Silver Gemstone Barbells set with hematite (2510.0139) — £90
- Sterling Silver Snapple Cufflinks set with hematite (2515.0317) — £125
- Sterling Silver Snapple Cufflinks set with lapis lazuli (2515.0325) — £125
- Sterling Silver Bolster Barbells with rhodolite (2510.0196) — £140
- Sterling Silver Bolster Barbells with blue topaz (2510.0191) — £160
- Sterling Silver Oval Cufflinks (2510.0139) — £90
Design Spirit
Unlike the playful charms or colourful gemstone pieces elsewhere in the catalogue, these cufflinks emphasise refinement and utility. They carry forward the brand’s origin story while appealing to a new generation of wearers. The result is a line that feels authoritative, discreet, and quintessentially Links of London — modern yet rooted in classic tradition.
Printed pp.38–39: Noah’s Ark — a limited-edition heirloom in wood and silver, complete with Mr and Mrs Noah and a menagerie of miniature animals.
Spread (printed pp.38–39): Noah’s Ark
Printed pp.38–39 — Noah’s Ark
This spread introduces one of Links of London’s most ambitious and imaginative creations: the Noah’s Ark collectable. Handcrafted in mahogany and maple wood and finished with sterling silver details, this limited edition of 1,000 pieces exemplified the brand’s ability to merge fine jewellery craftsmanship with heirloom objects.
An Heirloom of Imagination
The Ark itself was designed as a family keepsake, complete with engravable nameplate and miniature figures of Mr and Mrs Noah. But the true delight came from the array of animal miniatures — pairs of sterling silver and gold-detailed creatures marching up the gangway, each lovingly designed with wit and character. From lions and giraffes to elephants, hippos, and kangaroos, the collection invited collectors to build their own Ark story over time.
Catalogue Highlights
- Noah’s Ark in mahogany, maple, and sterling silver, limited edition of 1,000 (4950.0709) — £3,500
- Topi & Targa Tiger — sterling silver and gold detail (4950.0137) — £90
- Zac & Zob Zebra — sterling silver (4950.0150) — £90
- Boris & Barbara Bear — sterling silver (4950.0147) — £90
- David & Dorothy Deer — sterling silver (4950.0149) — £90
- Daphne & Doris Dolphin — sterling silver (4950.0156) — £90
Design Spirit
The Noah’s Ark project stood apart in the Links of London portfolio as both whimsical and monumental. Unlike wearable jewellery, this piece blurred the line between collectable art and heirloom treasure. It demonstrated the brand’s appetite for storytelling through objects, creating not just accessories but miniature worlds of silver and gold. Today, these Arks and their animals remain some of the rarest and most sought-after Links creations.
Printed pp.40–41: Cube Frames, Nodding Dog & Money Pig — witty and luxurious sterling silver designs bringing humour and refinement to the home.
Spread (printed pp.40–41): Cube Frames, Nodding Dog & Money Pig
Printed pp.40–41 — Cube Photo Frames, Nodding Dog, and Money Pig
This spread highlights Links of London’s flair for playful and functional sterling silver collectables — pieces that brought wit, charm, and refinement into everyday life. From innovative photo displays to characterful animal sculptures, these items carried the brand’s hallmark blend of craftsmanship and humour.
Everyday Luxury
The Cube Photo Frames allowed multiple photographs to be displayed at once in a rotating silver cube — a modern reinterpretation of classic desk accessories. Alongside it, the Photoframes offered timeless gifts for the home, blending clean design with sentimental value.
The Nodding Dog, a sterling silver bulldog with a moving head, captured quintessential Britishness with a humorous twist. Meanwhile, the Money Pig reimagined the piggy bank as a luxury heirloom — a plump, polished silver pig whose comic expression made saving irresistible.
Catalogue Highlights
- Cube Photo Frames in small, medium, and large sizes (5050.0408 / 0409 / 0410) — £85–£150
- Nodding Dog in sterling silver (5050.0407) — £1,100
- Photoframes in classic sterling silver designs (5050.0411 / 0412 / 0413) — £85–£120
- Money Pig in sterling silver (5050.0420) — £1,100
Design Spirit
This page captures Links of London’s playful spirit. By elevating ordinary household objects into luxury collectables, the brand invited customers to surround themselves with wit and refinement. Each piece — whether practical or humorous — doubled as a conversation starter, embodying Links’ unique philosophy of making everyday life more precious.
Printed pp.42–43: Baby & Children’s Charm Bracelets — sentimental keepsakes designed to celebrate milestones, memories, and the joys of childhood.
Spread (printed pp.42–43): Baby & Children’s Charm Bracelets
Printed pp.42–43 — Baby & Children’s Charm Bracelets
This spread captures Links of London’s charming introduction to jewellery for the youngest wearers. Designed as keepsakes and heirlooms, these miniature bracelets and charms offered families a way to celebrate milestones, memories, and the joys of childhood in precious metal.
Sentiment in Miniature
The Baby Charm Bracelets were adjustable in size, crafted in sterling silver or 18ct gold, and often supplied with a starter charm such as the thumbprint heart. Additional Baby Charms — from ducks and teddy bears to tiny shoes and crosses — could be added over the years, creating a wearable storybook of childhood.
For older children, the Children’s Charm Bracelets continued this tradition, offering fun enamelled motifs like ladybirds or yellow ducks, alongside sterling silver hearts and discs that could be engraved with personal details. These bracelets were designed to grow with the wearer, transforming simple beginnings into sentimental collections.
Catalogue Highlights
- 18ct Gold Baby Charm Bracelet with Heart and Thumbprint Heart charm attached (4501.0142) — £295
- 18ct Gold Baby Shoe with diamond accent (5030.0470) — £250
- 18ct Gold Teddy Bear (5030.0395) — £250
- Sterling Silver Ducky Charm Bracelet with three ducks and disc charm (4501.0147) — £175
- Sterling Silver Ladybug Charm Bracelet with three enamelled ladybirds and disc charm (4501.0145) — £175
Design Spirit
This spread embodies Links of London’s belief that jewellery should mark life’s milestones from the very beginning. With playful enamel colours, miniature motifs, and the option of engraving, these bracelets balanced sentimentality with style. They served as treasured heirlooms, connecting generations through the shared language of charms.
Printed pp.44–45: Nativity Scene & Pitter Patter — heirloom collectables and baby keepsakes that blend tradition with contemporary celebration.
Spread (printed pp.44–45): Nativity Scene & Pitter Patter
Printed pp.44–45 — Nativity Scene & Pitter Patter
This spread combines Links of London’s ability to craft both heritage-inspired heirlooms and modern keepsakes. The Nativity Scene presents a handcrafted collectible for Christmas tradition, while Pitter Patter offers contemporary baby gifts etched with playful motifs.
Nativity Scene
The Nativity was produced as a limited edition, handmade from mahogany and maple wood with sterling silver figures. Each set included Mary, Joseph, and baby Jesus, with additional sterling silver animal miniatures available to complete the scene. Designed as a family heirloom, it reflected Links of London’s approach to meaningful collectables that could be passed down through generations.
Pitter Patter
In contrast, the Pitter Patter range celebrated the joy of new life. Finished in soft baby blanket textures and etched with hand and foot motifs, these silver-plated gifts included frames, books, and keepsake boxes — perfect for recording and treasuring cherished moments of childhood.
Catalogue Highlights
- Limited Edition Nativity Stable with Mary, Joseph, and Baby Jesus (4507.0109) — £350
- Sterling Silver Three Kings Miniatures (4545.0150) — £125
- Sterling Silver Cow & Donkey Miniature Set (4545.0151) — £70
- Percy & Patricia Pig Miniatures in sterling silver (4545.0132) — £70
- Baby Frame in silver plate, 125mm × 125mm (3535.0119) — £75
- Baby Book in silver plate, 185mm × 185mm (4510.0128) — £85
Design Spirit
Together, these two collections illustrate the brand’s breadth: from reverent religious heirlooms to playful, personal baby keepsakes. Whether celebrating faith or family milestones, Links of London created pieces that were both meaningful and beautifully crafted, designed to last for generations.
Printed pp.46–47: Kids Sweetie & Sapphire Crosses — from playful children’s keepsakes to timeless symbols of devotion.
Spread (printed pp.46–47): Kids Sweetie & Sapphire Crosses
Printed pp.46–47 — Kids Sweetie & Sapphire Crosses
This spread juxtaposes playful childhood charm with refined gemstone symbolism. The Kids Sweetie reimagines an icon for little wrists, while the Sapphire Crosses showcase classic devotion in 18ct gold with precious stones.
Kids Sweetie
A scaled-down version of the original Sweetie bracelet, this sterling silver piece featured smaller rings for younger wearers. It invited children to start their own charm collections, pairing the bracelet with whimsical miniature charms such as the Girl, Duck, House, and Fish. The spread emphasised the sentimental value of starting a jewellery tradition early, completed with a sterling silver thumbprint heart.
Sapphire Crosses
Opposite, the Sapphire Cross pendants embody timeless faith. Available in blue, white, and pink sapphire settings, each cross was finely set in 18ct gold and suspended from a pendant chain. Innocent and elegant, these designs combined gemstone brilliance with spiritual symbolism, appealing both as gifts and personal keepsakes.
Catalogue Highlights
- Sterling Silver Kids Sweetie Bracelet with thumbprint heart charm (5010.0197) — £95
- 18ct Gold Girl Charm with enamel dress (5030.0523) — £145
- 18ct Gold Duck Charm with diamond accent (5030.0487) — £165
- 18ct Gold Fish Charm with enamel detailing (5030.0496) — £185
- 18ct Gold House Charm with diamond accent (5030.0521) — £195
- 18ct Gold Sapphire Cross Pendant with blue sapphires (5020.0313) — £350
- 18ct Gold Sapphire Cross Pendant with white sapphires (5020.0314) — £375
- 18ct Gold Sapphire Cross Pendant with pink sapphires (5020.0315) — £375
Design Spirit
This spread highlights Links of London’s range: whimsical innocence through children’s charms and bracelets, contrasted with refined gemstone crosses. Together, they reflect jewellery’s power to mark both playful milestones and enduring faith, creating jewellery that spans life’s stages.
Printed pp.48–49: Densworth Leather Collection — Links of London expands into lifestyle accessories with bold Italian leather designs for travel and technology.
Spread (printed pp.48–49): Densworth Leather Collection
Printed pp.48–49 — Densworth Leather Collection
This spread introduced a shift from jewellery into luxury accessories, with the Densworth Leather Collection. Made from sumptuous Italian leather, these pieces reflected Links of London’s ambition to expand into lifestyle goods while retaining a design-led approach. Each item could be embossed with initials or names, offering a touch of personalisation.
The Blackberry Holder
Symbolic of the mid-2000s, when Blackberry devices were at the height of their popularity, this leather holder was designed to protect and add flair to a business essential. Available in colours like Mango, Cocoa, and Pumpkin, the case ensured both function and style, keeping the mobile office safe on the go.
Passport Cover
The Densworth Passport Cover carried the same leatherwork into travel. Its bold colours made it easy to identify while travelling, with options in Cocoa, Pumpkin, and Mango. Designed to match the rest of the collection, it emphasised the idea of a complete travel set.
Adaptor/Cable Pouch
Anticipating the needs of regular travellers, the Adaptor/Cable Pouch kept chargers, cables, and adaptors organised. Compact yet versatile, it reflected Links of London’s focus on combining luxury with practicality, making travel accessories part of the brand’s offering.
Catalogue Highlights
- Densworth Blackberry Holder — Mango (4570.0156), Cocoa (4570.0154), Pumpkin (4570.0155) — £45
- Densworth Passport Cover — Cocoa (1010.0138), Pumpkin (1010.0136), Mango (1010.0137) — £65
- Densworth Adaptor/Cable Pouch — Cocoa (1010.0139) £68, Pumpkin (1010.0140) £68
Design Spirit
The spread shows Links of London diversifying beyond jewellery into leather goods, reflecting early efforts to evolve into a full lifestyle brand. Functionality, bold colourways, and luxury Italian leather combined to create accessories that carried the same spirit of design and attention to detail as their jewellery.
Printed pp.50–51: Ambassador & Traveller — sterling silver writing instruments, an everlasting postcard, and colourful travel clocks that expanded Links of London into lifestyle luxury.
Spread (printed pp.50–51): Ambassador Writing Instruments & Traveller Clocks
Printed pp.50–51 — Ambassador & Traveller
This spread highlights Links of London’s expansion into writing instruments and travel accessories. It reflects a moment when the brand positioned itself as a lifestyle house, offering not only jewellery but objects that carried the same sense of refinement and gifting value.
Ambassador Writing Instruments
The Ambassador range presented sterling silver pens and pencils as gifts of permanence and prestige. Each piece came with a complementary leather pouch, elevating them beyond stationery into luxury collectibles. They were aimed at professionals who valued craftsmanship and symbolic tools of success.
Everlasting Postcard
A witty and quintessentially Links concept, the Everlasting Postcard was a sterling silver card designed to be engraved with a message and gifted as a keepsake. Blending humour and sentimentality, it was jewellery’s playfulness applied to communication.
Traveller Alarm Clocks
On the facing page, Links presented the Traveller alarm clocks — bright, compact, and practical. Available in a rainbow of leather finishes (red, pink, yellow, green, white), each clock came in a stitched leather pouch, transforming a utilitarian item into a colourful luxury travel companion. They encapsulated the brand’s ethos of making everyday objects stylish and gift-worthy.
Catalogue Highlights
- Ambassador Writing Instruments — Sterling silver rollerball (5010.0172), ballpoint (5010.0173), pencil (5010.0174) — £195 each
- Everlasting Postcard — Sterling silver, engravable (4570.0101) — £195
- Traveller Alarm Clock — Leather pouch in colours: Black (4570.0129), White (4570.0130), Pink (4570.0131), Yellow (4570.0132), Green (4570.0133), Red (4570.0134) — £150 each
Design Spirit
This spread encapsulates how Links of London blurred the line between jewellery, accessories, and lifestyle design. A pen, a postcard, or a travel clock became objects of affection and identity — designed not only for use but for memory, story, and style. Together, they reinforced Links’ position as a house of eclectic luxury gifts.
Printed pp.52–53: Pet Idol — luxurious leather collars and leads with sterling silver dog ID charms, combining wit, function, and collectable design.
Spread (printed pp.52–53): Pet Idol
Printed pp.52–53 — Pet Idol
This spread introduced the playful and luxurious Pet Idol collection, where Links of London extended its design language to man’s best friend. The line combined high-quality leather collars and leads with sterling silver ID tags, all offered with the same wit and craft as the brand’s jewellery.
Luxury for Dogs
The collars came in candy colours, teal, and classic black or brown leather, with sizes suitable for different breeds. Matching plaited leather leads completed the set. What made the collection stand out were the Pet Idol ID Rings — sterling silver dog charms that doubled as engravable ID tags, making them as practical as they were decorative.
Catalogue Highlights
- Collars — Black leather, candy leather, and teal leather, in sizes from 35cm to 45cm (from £50 to £55)
- Leads — Plaited black leather, candy leather, or chocolate brown (6090.0569–6090.0588) — £65
- ID Rings — Sterling silver dog charms with engravable discs:
- Dudley the Dachshund (4535.0234) — £95
- Hilary the Poodle (4535.0235) — £95
- Pedro the King Charles Spaniel (4535.0236) — £95
- Maude the Bull Dog (4535.0237) — £95
- Midena the Labrador (4535.0238) — £95
- Stewart the Scottie (4535.0239) — £95
- Penelope the Pug (4535.0243) — £95
- Jack the Border Terrier (4535.0242) — £95
Design Spirit
Pet Idol epitomised the eclectic and humorous side of Links of London. While many luxury jewellers focused solely on human adornment, this range extended luxury into pet accessories, letting customers project personality and affection through finely crafted silver charms for their dogs. It blurred the boundary between fashion accessory and functional item, staying true to Links’ ethos of wit, luxury, and collectability.
Spread (printed pp.54–55): Mobile Phone Charger & Bubblegum
Printed pp.54–55 — Mobile Phone Charger & Bubblegum
This spread highlights Links of London’s playful versatility, pairing a practical innovation — the portable Mobile Phone Charger — with the colourful and witty Bubblegum Keyring series. Together, they embody the brand’s ability to merge luxury with lifestyle essentials.
On-the-Go Utility
The Mobile Phone Charger offered customers freedom from mains electricity, providing up to two hours of talk time via an AA battery. Packaged in a leather pouch and compatible with major phone brands of the era, it captured the forward-thinking design ethos of mid-2000s Links of London, bridging fashion and function.
Playful Everyday Luxury
In contrast, the Bubblegum Keyrings introduced bold enamel colours — from sky blue and berry to sherbet lemon — on sterling silver. Each carried an engravable disc and Links’ signature wit, with messages like “You’re the Best!” or “Don’t Lose Me!” playfully turning a practical accessory into a token of personality.
Catalogue Highlights
- Mobile Phone Charger — Leather pouch available in cocoa (7022.0160) or pumpkin (7022.0161), £76
- Bubblegum Keyrings:
- Sky Blue enamel (2019.0253) — £50
- Berry enamel (2019.0254) — £50
- Pale Pink enamel (2019.0255) — £50
- Black enamel (2019.0256) — £50
- Sherbet Lemon enamel (2019.0257) — £50
- Double Ball Sterling Silver Keyring (2019.0154) — £60
Design Spirit
This spread demonstrates Links of London’s strength in straddling categories: taking technology accessories and everyday objects, and elevating them with playful design, craftsmanship, and a sense of humour. It’s a reminder that luxury can be both useful and joyful.
Printed pp.56–57: Charms & Glamour Puss — Links of London’s charm philosophy in miniature, crowned by a witty signature bracelet.
Spread (printed pp.56–57): Charms & Glamour Puss
Printed pp.56–57 — Charms & Glamour Puss
This final spread of the catalogue captures the essence of Links of London at its most iconic: a dazzling array of charms, and a signature charm bracelet, Glamour Puss. Together, they epitomise the playful spirit, wit, and creativity that turned Links charms into cultural touchstones.
The Language of Charms
Charms were never just decorative. They told stories — celebrating milestones, marking memories, revealing humour, and even guarding secrets. The catalogue presents a kaleidoscope of miniature treasures: rocking horses, lipstick tubes, shoes, handbags, musical instruments, lucky clovers, and more. Each one is a vignette in precious metal, inviting wearers to build bracelets, necklaces, or even phone chains filled with personal meaning.
Glamour Puss: A Signature Bracelet
The right-hand page showcases the Glamour Puss Bracelet, a sterling silver chain adorned with five carefully chosen charms: the Secrets Book, Lucky Knickers, Cocktail Glass, Lucky Lips, and Disco Diva Shoe. Retailing at £300 in 2005, it epitomised the brand’s mix of tongue-in-cheek humour and luxury design, offering a ready-made statement piece for the fashion-conscious woman of the time.
Catalogue Highlights
- Sterling Silver Charms — from £30
- Sterling Silver with Enamel — from £35
- ‘Charming — The Magic of Charm Jewellery’ Book (6255.0102) — £12.95
- Glamour Puss Bracelet (5032.0149) — £300
Design Spirit
This spread acts as both a conclusion and a manifesto. It shows why charms became the heartbeat of Links of London: democratic in price, diverse in meaning, and endlessly personalisable. Meanwhile, Glamour Puss distilled that philosophy into one glamorous, witty bracelet — bridging individuality with a ready-made design. It’s a fitting close to the 2005 catalogue, affirming the enduring magic of Links’ charm jewellery.
Autumn 2005 Catalogue — Quick Summary
57 pages of classic Links of London design — a snapshot of the brand’s playful luxury: charms with wit, refined silversmithing, statement gold, and lifestyle pieces that blur the line between jewellery and objets d’art.
Highlights at a Glance
- Anastasia (formerly “Annoushka”) — Russian-inspired domes in amethyst, chalcedony and hematite; crosses and symbolic motifs. We reference the historical name for accuracy, but use Anastasia going forward.
- Imperial Russia motifs — Petrovna jade domes in 18ct yellow gold; Moskova rouble medallions and Czar crosses in sterling silver and pavé.
- Iconic charm culture — Sweetie bracelets (adult & kids), gold and silver charms from talismanic hearts and horseshoes to tongue-in-cheek designs like the toilet and corset.
- Statement ranges — Cocoon (architectural gold with diamonds), Sugar Cane (sculptural cuffs & bib necklace), Antika & Zanzibar (global influences in sleek metalwork).
- Timepieces & men’s accessories — Broadband watches (retro to carbon-fiber chrono), sterling-silver and 18ct-gold cufflinks, plus the minimalist Utility line.
- Gifts & silverware — Limited-edition Noah’s Ark and Nativity with miniature animals, photo frames, money pig, baby keepsakes, and desk/leather goods.
Why It Still Resonates
The 2005 book reads like a brand manifesto: irreverent yet refined, collectible yet everyday wearable. It proves why Links of London became a storyteller in charms and a standard-bearer of British silversmithing.
About the Name
Where the original catalogue used “Annoushka” for the Russian-inspired line, we now refer to that family of designs as Anastasia. This preserves historical accuracy while ensuring clarity and respect for later, separate trademarks.
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