Close-up of the vintage 2009 Links of London Silver and Red Enamel Two Hearts Charm.

Top 10 Most Beloved Links of London Charms and Their Meanings

Discover the stories behind the most cherished charms and how to style them for a personal touch


A Journey Through Charm and Meaning

Charms have long been a way to tell personal stories, capture memories, and express individuality. Links of London, renowned for its exquisite craftsmanship and innovative designs, has created a myriad of charms that resonate with many. In this post, we unveil the top 10 most beloved Links of London charms and delve into the meanings behind them. Plus, we’ll offer styling tips to help you wear and combine these treasures with flair.


1. The Sweetie Charm: A Nod to Nostalgia

At the heart of Links of London’s charm collection is the Sweetie Charm. Inspired by the brand’s iconic Sweetie Bracelet, this charm mirrors the playful design of the bracelet’s sterling silver rings.

Meaning and Symbolism:

  • Nostalgia: Evokes memories of childhood innocence and joy.
  • Connection: Symbolises the bond between the bracelet and its wearer.

Styling Tips:

  • Pair it with the Sweetie Bracelet for a cohesive look.
  • Combine with colourful enamel charms to add a pop of colour.
  • Wear it on a simple chain for a minimalist statement.

Vintage Links of London Sweetie bracelet in sterling silver, 7 Sweetie links centered on fine chain


2. The Heart Charm: Emblem of Love

The Heart Charm is a timeless piece that represents love in all its forms. Whether it’s romantic love, friendship, or familial bonds, this charm speaks volumes.

Meaning and Symbolism:

  • Love: Universal symbol of affection and deep connection.
  • Compassion: Represents kindness and empathy.

Styling Tips:

  • Gift it to a loved one to express your feelings.
  • Layer with other romantic symbols like the Cupid or Love Letter charms.
  • Mix metals by pairing a silver heart charm with gold pieces for a modern twist.

Vintage 2009 Links of London silver heart charm front view


3. The Angel Wing Charm: Guardian of Protection

Elegant and ethereal, the Angel Wing Charm offers a sense of comfort and protection to its wearer.

Meaning and Symbolism:

  • Protection: Believed to guard against negativity.
  • Guidance: Symbolises spiritual direction and support.

Styling Tips:

  • Wear it alongside birthstone charms for a personalised touch.
  • Combine with celestial-themed charms like stars and moons.
  • Add to a long necklace chain for a bohemian look.

4. The Horseshoe Charm: Luck on Your Side

The Horseshoe Charm is a classic talisman believed to bring good fortune and ward off bad luck.

Meaning and Symbolism:

  • Good Luck: Traditional symbol for attracting positive vibes.
  • Protection: Historically used to fend off evil spirits.

Styling Tips:

  • Stack with other lucky charms like the Four-Leaf Clover.
  • Wear it upright (ends pointing upwards) to “hold in” the luck.
  • Incorporate into a charm bracelet for daily good fortune.

5. The Four-Leaf Clover Charm: Fortune Favours You

Rare and lucky, the Four-Leaf Clover Charm is a cherished symbol for those seeking serendipity.

Meaning and Symbolism:

  • Hope, Faith, Love, Luck: Each leaf represents these four blessings.
  • Rarity: Emphasises uniqueness and special moments.

Styling Tips:

  • Pair with green gemstones to accentuate the clover theme.
  • Combine with the Horseshoe Charm for a double dose of luck.
  • Gift to someone embarking on a new journey or endeavour.

Close-up of sterling silver Four Leaf Clover charm with green enamel inlay from Links of London.


6. The Birthstone Charms: Celebrate Your Month

Personal and meaningful, Birthstone Charms add a bespoke element to any jewellery piece.

Meaning and Symbolism:

  • Personal Identity: Represents the month of birth.
  • Healing Properties: Traditionally believed to bring specific benefits.

Styling Tips:

  • Wear your own birthstone or that of loved ones.
  • Stack multiple birthstones to represent family members.
  • Match with coordinating coloured charms for a harmonious look.

7. The Infinity Charm: Endless Possibilities

The sleek Infinity Charm embodies eternal love and limitless opportunities.

Meaning and Symbolism:

  • Eternity: Symbolises something without end.
  • Empowerment: Represents infinite possibilities and strength.

Styling Tips:

  • Layer with initial charms to signify everlasting relationships.
  • Wear on a delicate chain for understated elegance.
  • Combine with other geometric shapes for a contemporary style.

8. The Love Knot Charm: Intertwined Connections

The Love Knot Charm features entwined loops, signifying the binding ties of love and friendship.

Meaning and Symbolism:

  • Unity: Represents unbreakable bonds.
  • Commitment: Symbolises lasting relationships.

Styling Tips:

  • Perfect as a promise charm between partners or friends.
  • Pair with heart and infinity charms for a romantic theme.
  • Incorporate into both casual and formal ensembles for versatility.

9. The Feather Charm: Freedom and Inspiration

Light and graceful, the Feather Charm is associated with freedom and spiritual growth.

Meaning and Symbolism:

  • Freedom: Signifies independence and free spirit.
  • Inspiration: Often linked to creativity and enlightenment.

Styling Tips:

  • Wear with other nature-inspired charms like leaves or flowers.
  • Add to a long necklace for a flowing, elegant look.
  • Mix with colourful beads to enhance its whimsical appeal.

10. The Star Charm: Reach for the Sky

The Star Charm shines brightly as a symbol of guidance and ambition.

Meaning and Symbolism:

  • Guidance: Represents finding one’s path.
  • Achievement: Symbolises aspirations and success.

Styling Tips:

  • Layer with moon and sun charms for a celestial collection.
  • Wear as a reminder to pursue your dreams.
  • Pair with sparkling gemstones for added brilliance.

Front view of 2011 Links of London sterling silver Thumbprint Star charm


Styling Tips: Crafting Your Unique Story

Creating a charm bracelet or necklace is a personal journey. Here are some general tips to help you craft a piece that’s uniquely yours:

  • Theme It: Choose a theme that resonates with you—be it love, travel, or nature—and select charms that align with it.
  • Mix and Match Metals: Don’t be afraid to combine silver, gold, and rose gold for a modern, eclectic look.
  • Balance Sizes: Vary the sizes of your charms to create visual interest and depth.
  • Personal Engravings: Consider charms that can be engraved with initials, dates, or special messages.
  • Layering: Wear multiple chains of different lengths with individual charms for a stylish layered effect.

Preserving Your Charms: Care Tips

To ensure your charms remain as radiant as your memories:

  • Regular Cleaning: Gently clean with a soft cloth to remove tarnish.
  • Proper Storage: Keep in a jewellery box or pouch to prevent scratches.
  • Avoid Chemicals: Remove before swimming or applying lotions and perfumes.

Embrace the Charm of Storytelling

Charms are more than just decorative pieces; they’re a reflection of your journey, aspirations, and cherished moments. Whether you’re starting your collection or adding to it, these beloved Links of London charms offer endless possibilities to express yourself.

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