The Modern Block Alphabet Charms marked a new chapter in the design evolution of Links of London’s iconic letter jewellery.
Introduced in the early 2010s, these charms refined the brand’s popular alphabet concept with cleaner geometry, sharper proportions, and an elegant simplicity that mirrored the era’s shift toward modern minimalism.

Vintage Links of London Letter C Charm Sterling Silver Modern Block Alphabet

Design Evolution

Links of London first released its Alphabet Charms as part of the Timeless Charms Collection in the 2000s.
Those early designs used a softer, rounded block font.
By 2010, the brand began exploring a more architectural approach, resulting in what collectors now call the Modern Block Alphabet series.

Each letter was cast in solid sterling silver with precise, flat surfaces and crisp angles that catch the light beautifully.
The shapes were pared back — no serifs, bevels, or curvature — allowing the purity of form to take centre stage.
This series spoke to the confidence of the brand at the time: modern, self-assured, and distinctly British.

Vintage Links of London Letter C Charm Sterling Silver Modern Block Alphabet

Design Details

• Material: Sterling silver (925)
• Finish: High polish, flat-faced block lettering
• Bail: Classic 9mm × 7mm oval Links of London bail with three-ring logo
• Hallmarks: LL maker’s mark, 925 fineness mark, and date letters ranging 2010–2012
• Fitment: Split ring included for Sweetie bracelet attachment

Vintage Links of London Letter C Charm Sterling Silver Modern Block Alphabet

The proportions were slightly more compact than their predecessors, with most letters measuring around 9–10mm high (13mm including jump ring) and 2mm thick.
These adjustments gave the series a sleeker look while improving wearability on both necklaces and charm bracelets.

Hallmarking & Authentication

Each Modern Block Alphabet charm carries a full British hallmark including the “LL” maker’s mark and date letters typically from 2010, stamped on the bail alongside the three-ring Links of London logo.
These hallmarks remain an essential guide for collectors authenticating genuine examples.

Vintage Links of London Letter C Charm Sterling Silver Modern Block Alphabet

Collectability & Legacy

The Modern Block Alphabet Charms are appreciated today for their restraint and balance.
They represent the mature phase of Links of London’s charm design — less whimsical, more architectural — yet still deeply personal.
Each letter offered wearers the chance to build their own narrative, whether celebrating initials, family names, or meaningful words.

For collectors, the Modern Block Alphabet stands as the bridge between the playful charm culture of the 2000s and the pared-back luxury aesthetic that followed.
As Links London continues to preserve and restore vintage pieces through The Vault, these charms hold a special place in the story — symbols of design clarity and craftsmanship in miniature form.

Vintage Links of London Letter C Charm Sterling Silver Modern Block Alphabet

Example: The Letter “C” Charm

The Letter C Charm from this series is hallmarked for 2010 and displays the precise geometry that defines the Modern Block style.
Measuring 9mm high and 10mm wide, it’s a study in proportion and simplicity — unmistakably Links of London, yet perfectly suited to contemporary taste.

Vintage Links of London Letter C Charm Sterling Silver Modern Block Alphabet

Timeless in concept, modern in execution, the Links of London Modern Block Alphabet Charms embody the purity of design that keeps the brand’s heritage relevant today.
Each letter is both an initial and an idea — a small yet powerful emblem of identity, restored and reimagined for the next generation of collectors.