This classic silver charm is a perfect example of understated good fortune. The Links of London Lucky Horseshoe Charm (Product Code: 5030.1810) blends tradition with charm—quite literally—featuring a clean, stylised horseshoe design and subtle branding that makes it a timeless collector’s piece.

Vintage Links of London Lucky Horseshoe Charm – 5030.1810 – Sterling Silver
Design Details
Unlike the more elaborate enamelled ‘Ascot’ horseshoe or gem-set equestrian styles, this version is minimalist in spirit. Crafted in solid sterling silver, the horseshoe form is open and elegant, measuring approximately 16mm high, 13mm wide, and 2mm thick. The front features eight precisely placed holes representing traditional nail holes, with no gemstones or embellishment to distract from its silhouette.

Vintage Links of London Lucky Horseshoe Charm – 5030.1810 – Sterling Silver
A discreet engraved Links of London three-ring logo sits on one side of the shoe, preserving the charm’s symmetry while adding provenance. The charm is topped with a standard Links of London bail, measuring 9mm x 7mm, and engraved “S925” on the interior. It comfortably fits bracelets or necklaces up to 5mm wide, and includes a silver split ring for attaching to Sweetie-style bracelets.

Vintage Links of London Lucky Horseshoe Charm – 5030.1810 – Sterling Silver
Production & Hallmarks
This example features the iconic three-ring logo engraved on the exterior of the bail—an indicator that it likely dates from later production runs. While earlier versions of Links of London charms were hallmarked more overtly, later models often used the S925 and logo combination to maintain a sleeker profile. No date letter is present on this piece, in line with several late-era charms produced under the brand’s original ownership.

Vintage Links of London Lucky Horseshoe Charm – 5030.1810 – Sterling Silver
Condition & Restoration
The charm has been professionally cleaned and polished to restore its shine without removing any of its original character. It is in very good condition for its age, with no significant marks or wear. The silver has retained its clarity, and the engraved logo remains crisp and legible.

Vintage Links of London Lucky Horseshoe Charm – 5030.1810 – Sterling Silver
Charm Placement & Styling Tips
This Lucky Horseshoe Charm works well on both bracelets and necklaces thanks to its versatile bail. While designed as part of the Sweetie series, it can be styled as a lucky pendant on a fine chain or added to a custom charm collection alongside other symbols of love, travel, or heritage. Its balanced size and lightweight design make it suitable for layering without dominating the wrist or neck.

Vintage Links of London Lucky Horseshoe Charm – 5030.1810 – Sterling Silver
Known Variants & Common Confusion
This charm is often confused with other horseshoe-themed pieces from the brand’s equestrian and racing collections, including the ‘Ascot Horseshoe Charm’—a more ornate variant featuring curved arms and additional detailing. The 5030.1810 version is distinct in its simplicity and should not be mistaken for gem-set or enamel horseshoe charms that came later. Many resellers incorrectly identify this piece or combine images of the two. For accuracy, only the eight-hole horseshoe with clean lines and the standard Links bail should be considered the classic ‘Lucky Horseshoe’ design.

Vintage Links of London Lucky Horseshoe Charm – 5030.1810 – Sterling Silver
Measurements
- Height: 16mm (excluding bail)
- Width: 13mm
- Thickness: 2mm
- Bail Size: 9mm x 7mm (fits chains or bracelets up to 5mm wide)
- Materials: Solid sterling silver, marked S925

Vintage Links of London Lucky Horseshoe Charm – 5030.1810 – Sterling Silver
Collectibility
As part of the brand’s broader charm catalogue, the Lucky Horseshoe Charm is increasingly sought after for its symbolism and clean, wearable design. Its understated look makes it an ideal starting point for charm collectors or a meaningful addition for those building a narrative piece around symbols of protection, luck, and British heritage.

Vintage Links of London Lucky Horseshoe Charm – 5030.1810 – Sterling Silver
FAQ
- Is this the Ascot Horseshoe Charm?
- No. The Ascot version is a different charm, often more ornate or enamelled. This is the original Lucky Horseshoe Charm, Product Code 5030.1810.
- Can I wear this as a pendant?
- Yes. The bail fits chains up to 5mm wide, making it easy to wear as a necklace or attach to other charm bracelets.
- Does the charm come with original packaging?
- Packaging is not included unless specifically stated in the product listing.
- Is the charm authentic?
- Yes. All pieces sold via Links.london have been verified, professionally cleaned, and carefully restored where appropriate.