The Links of London Sweetie Drop bracelet (product code 5010.1000) is a twist on the brand’s iconic Sweetie charm bracelet. Launched in the mid-2010s, it reimagined the Sweetie’s signature ring beads in an asymmetrical, dangling design. Unlike the original elastic Sweetie bracelet, which is composed entirely of uniform silver rings, the Sweetie Drop features those sterling silver “Sweetie” rings clustered as free-moving charms on a fine chain. This modernised style was introduced with the marketing tagline “Sweetie goes asymmetric… Irregular and tactile Sweetie drops move freely on a fine chain, highlighting its playful departure from the classic symmetrical Sweetie look.

Vintage Links of London Sweetie Drop Bracelet Sterling Silver 2010

Design & Materials

The Sweetie Drop bracelet is crafted entirely in sterling silver (925). Its construction consists of a delicate “pea” link chain that closes with a spring-ring clasp. Suspended along this chain are multiple miniature Sweetie rings – the same rounded, polished rings seen in the classic Sweetie collection – now acting as dangling “drops” or charms rather than forming the whole band. These ring charms are irregularly spaced, giving the bracelet a fluid, tactile movement. In the center, many pieces include a slightly larger Sweetie “core” bead (a wider ring bead) stamped with the Links of London logo enhancing the design’s focal point.

Vintage Links of London Sweetie Drop Bracelet Sterling Silver 2010

Each Sweetie Drop bracelet incorporates two special split-ring loops (one at each end of the cluster) which serve as attachment points for additional charms. This means owners can personalise the bracelet by adding small pendants or charms onto these sturdy loops – effectively combining the Sweetie style with a traditional charm bracelet functionality. The bracelet also includes a small logo-engraved tag in silver near the clasp (often a tiny disc or rectangular tab bearing “Links of London” or the “LL” logo) This tag not only brands the piece but often holds part of the length adjustment (or dangles at the end of an extender chain, as described below).

In terms of finish, the Sweetie Drop’s silver components are high-polish, matching the bright look of the classic Sweetie bracelet. All metal parts are nickel-free and hallmarked sterling silver. Notably, one of the end ring charms is fully hallmarked with official silver marks reflecting Links of London’s UK assay standards. On earlier pieces this hallmark includes the standard stamps (e.g. the assay office mark, purity, and possibly a date letter), while the attached tag or bead is stamped “Links of London” or “LL 925” as a maker’s mark. This attests to the bracelet’s quality and authenticity. (The presence of a hallmark was consistent across production; eBay listings identify the item as “Hallmarked: Yes” and sellers often note the hallmarked ring and logo tag as key authenticity points.)

Comparison to the Classic Sweetie: In contrast to the original Sweetie bracelet – a continuous elasticated circle of uniform rings – the Sweetie Drop has a more delicate, draped look. The rings are clustered as dangling charms rather than forming the structure of the bracelet. This gives an “asymmetric” and less uniform silhouette (hence “Sweetie goes asymmetric” in marketing) The chain links between charms allow more movement and a looser feel on the wrist, as opposed to the snug, stretchy fit of the classic Sweetie. The inclusion of a clasp and chain also lends a more traditional bracelet appearance, and the piece can be worn on its own for subtle sparkle or stacked with other bracelets for a layered look (a styling idea suggested by Links of London) Importantly, the Sweetie Drop is designed to be charm-compatible – by using the two split rings, one can easily attach or swap out charms, similar to how one might with a standard charm bracelet The classic Sweetie could also hold charms, but typically via special charm connectors or by threading charms between its rings. The Drop bracelet simplifies this with dedicated attachment rings. Overall, the Sweetie Drop’s design retains the playful “sweetie candy” aesthetic of the ring beads but delivers it in a refined, contemporary format (combining elements of a chain charm bracelet and the iconic Sweetie style).

Sizes and Adjustability

One convenient feature of the Sweetie Drop bracelet is its adjustable sizing. It was made in a one-size-fits-most design, adjustable roughly from 15 cm to 19 cm in length (about 6–7.5 inches) This adjustability comes from a short extender chain near the clasp – the spring-ring clasp can fasten into any of several loops on the chain to achieve a comfortable fit within that range. For example, retailer descriptions list it as “15–19cm” adjustable covering small to large wrists without the need for multiple size variants. This was a change from the original elastic Sweetie, which was sold in fixed sizes (typically S, M, L). The adjustable chain ensured versatility and also made it a suitable gift item (eliminating guesswork about exact sizing).

Vintage Links of London Sweetie Drop Bracelet Sterling Silver 2010

The Sweetie Drop bracelet’s standard length when fully extended is about 19 cm (which corresponds to the 18cm main chain plus an extra link for the clasp). Some sources simply quote 18 cm as the bracelet length which is essentially the length when clasped at the last link (middle of the extender). At the tightest clasp point it fits around 15 cm. There were no multiple size versions reported for the chain bracelet – the single adjustable size was intended to accommodate all. This also means all Sweetie Drop bracelets (5010.1000) have an identical configuration of chain and rings.

For the Friendship Cord variant of the Sweetie Drops (discussed below), the sizing is similarly adjustable via sliding knots, covering a wide range (those are often quoted as up to ~45 cm fully opened, since they double wrap or tie) In summary, whether chain or cord, the Sweetie Drop concept offered more flexibility in sizing than the original Sweetie bracelet.

Variations and Related Designs

Although product code 5010.1000 specifically refers to the sterling silver chain Sweetie Drop bracelet, the design spawned a few variations within Links of London’s range:

• Friendship Cord Versions: Links of London issued Sweetie Drops Cord Bracelets as a casual, colorful alternative to the all-silver version. These had the same silver Sweetie ring charms clustered on a cord instead of a chain The cord bracelets featured a silky woven nylon cord with a sliding knot mechanism (classic friendship bracelet style) for adjustability. Notably, they were offered in multiple colors – e.g. turquoise blue, fuchsia pink, and grey cords were advertised. Marketing materials even mentioned that one version “comes with the turquoise and pink cord so you can change the colour”  implying that at purchase one might receive two interchangeable cords. (It appears the cords were also sold separately for around £10, allowing wearers to swap colours) The silver components on the cord style were the same cluster of Sweetie rings (and a central “Sweetie” bead/tag), attached to the cord’s ends. The tagline for the cord bracelet was similar – “Irregular and tactile, this cord bracelet can be personalised with charms… Wear alone or stacked for impact.” This indicates the Sweetie Drops concept encompassed both the chain bracelet (product 5010.1000) and these friendship cord bracelets (with their own product codes). The cord versions were slightly more affordable and youthful, emphasising color and layering.

• Necklace and Earrings: The Sweetie Drops design was extended into other jewelry. For instance, Links of London created a Sweetie Drops necklace which featured sterling silver chain with Sweetie ring charms and sometimes added gemstones. One notable version included rose quartz beads interspersed with the silver rings This necklace was adjustable from about 39–45 cm (wearable as a short necklace) The same asymmetric ring theme appeared in at least one pair of Sweetie Cascade earrings – long drop earrings composed of cascading sweetie rings (these are quite rare and collectible). There were also Sweetie Drop rings (for fingers) – essentially mini elastic Sweetie bracelets worn as rings, described as “playful, elasticated rings” in the Drops collection. Even a Sweetie Drops ring with diamonds in 18k gold was offered as a fine jewellery piece. While these related items had different product codes, they shared the motif of loose dangling ring elements (hence “drops”).

• Metal and Gemstone Variants: The primary material for the Sweetie Drop bracelet was sterling silver, and no standard gold-plated version of the chain bracelet appears in the 5010.1000 code. However, Links of London did produce gold and rose-gold vermeil versions of the classic Sweetie bracelet (and Meghan Markle even famously wore a gold Sweetie charm bracelet). For the Drop style, the silver was most common; anecdotally, high-end variants in solid gold were extremely limited. For example, an 18K yellow gold Sweetie Drop necklace with multiple hoops was noted in a resale listing suggesting that at one point a luxury solid gold version (or a special order) existed. As for gemstones, aside from the aforementioned rose quartz in the necklace, the standard Sweetie Drop bracelet didn’t include stones. It was possible, however, to buy charm dangles (like birthstone or pavé charms) and attach them to the bracelet’s split rings for a pop of color. The core Sweetie Drop piece itself remained all-silver in design (contrasting with some other Sweetie family pieces like the “Candy Hearts Sweetie” which wove in amethyst or quartz heart beads, but those were elastic bracelets in the Sweetie line, not the Drop chain style).

• Packaging: When new, the Sweetie Drop bracelet came in standard Links of London packaging – typically the oval or round cream coloured presentation box with “LINKS LONDON” printed in black, along with a black drawstring pouch for the piece. Earlier in the 2010s, Links’ packaging was the ivory-cream and black accent scheme (the images from an Etsy listing show the bracelet in such a box and pouch). There weren’t unique box designs specific to this model; it used the same elegant packaging as the rest of the jewelry line. One thing to note: around 2016–2017 Links of London updated some packaging to include black ribbon and sometimes different color interiors, but the general look (cream/off-white boxes) stayed consistent. Collectors haven’t noted any special edition packaging for the Sweetie Drop, so any differences would just coincide with company-wide packaging updates. Regardless of production year, bracelets were usually sold with a branded pouch and box, and later examples (especially if bought during clearance or second-hand) often still include these original accessories

Vintage Links of London Sweetie Drop Bracelet Sterling Silver 2010

Release Date and Production Timeline

Links of London introduced the Sweetie Drops bracelet around 2014–2015. The exact launch date isn’t publicly archived in press releases, but the marketing tagline and products began appearing by spring 2015. A blog post dated April 14, 2015 enthusiastically announces the Turquoise Sweetie Drops Cord Bracelet indicating that by that time the line was newly available. It’s likely the chain version (5010.1000) was part of the same season’s collection or slightly earlier. The concept was to refresh the decade-old Sweetie range with something contemporary (as the Sweetie bracelet had debuted in the early 2000s). So, mid-2010s is the period when Sweetie Drop entered the scene, both in sterling silver and in friendship cord form.

Production of the Sweetie Drop bracelet continued through the late 2010s. Links of London as a brand went into administration in late 2019, ceasing operations in 2019–2020. Up until the brand’s closure, the Sweetie Drop was part of their catalog – it does not appear to have been discontinued prior. Retailers still listed it in stock in the late 2010s, especially as stock was being cleared. For example, an official stockist listed the bracelet as available in 2019, and by then some were heavily discounted (more on pricing below) No major redesigns of the model were introduced during its run – the 2015 design remained the standard through the end of production. If any differences between early and later production runs existed, they were subtle. For instance, hallmark stamps would naturally differ by year (so a 2015-made piece has a different date letter than a 2018-made piece), but the placement of the hallmark (on an end ring) and the “Links of London” logo tag remained the same. The finish and quality were consistent: all versions were sterling silver with the same polish; Links of London maintained their quality control and there were no reports of later versions being lighter or flimsier. One minor observation from collectors is that packaging and hallmarks can indicate age – e.g. a bracelet with a certain assay letter and older style box would be an earlier run, whereas one with a later letter stamp and perhaps newer lot code or store label would be a later run – but the product itself looks identical. In summary, no aesthetic or structural changes were noted between early vs. late production; only the time-stamped details (hallmarks, etc.) differ This is important for collectors verifying authenticity: an authentic Sweetie Drop, whether from 2015 or 2019, should always have the hallmarked ring, logo on the tag, and proper 925 stampings as described.

Vintage Links of London Sweetie Drop Bracelet Sterling Silver 2010

Pricing (Original and Later)

Upon release, the Sweetie Drop chain bracelet was positioned as a mid-range luxury silver piece. Original retail pricing in the UK was around £125–£130 GBP (inc. VAT). One jeweler’s listing showed an RRP of £130 for the sterling silver Sweetie Drops bracelet This is in line with its material and design – slightly less expensive than the heavier classic Sweetie (which was nearer £150+ by then) due to less silver weight, but still a substantial piece. Another source suggests it “originally sold for £98” but this likely refers to a later sale price or possibly the cord version; the consensus is that £120–130 was the full price at launch.

Over time, especially as the brand offered promotions or approached its closure, discounted prices became common. For instance, Francis & Gaye (a UK stockist) marked it “Now £97.50” (with £81.25 ex-VAT) in a sale – which is exactly 25% off £130. This indicates a promotional discount, likely during a seasonal sale or clearance. By the late 2010s, some remaining stock was even more heavily reduced: one stockist (Market Cross) eventually listed it around £29 on clearance an exceptional bargain reflecting the brand’s liquidation stock being sold off.

On the secondary market, prices have varied with condition and demand. Pre-owned sterling silver Sweetie Drop bracelets in good condition often sell in the £40–£80 range. For example, an eBay UK listing in 2025 has a used one priced at £44.99.  Sellers tend to emphasise if the piece comes with its original pouch or box (which can support higher resale value). Unworn or “new-old-stock” pieces sometimes fetch closer to original price (around £90–£100) if the market recognises them as harder to find post-Links of London’s closure. The friendship cord variants were initially cheaper at retail (approximately £85–£100 range), and those too have been seen on resale for roughly £30–£50 depending on inclusion of extra cords, etc.

It’s also worth noting that international pricing mirrored UK pricing at the time. In the US, the Sweetie Drop would have been roughly around $150–$170 USD original retail (though Links of London’s presence in the US was limited). Selfridges in the UAE listed the bracelet with local taxes included, but ultimately marked it “out of stock” once it was discontinued By 2020, these bracelets were only available through second-hand avenues, often at a fraction of their original cost unless in unworn condition.

Vintage Links of London Sweetie Drop Bracelet Sterling Silver 2010

Marketing and Catalogue Appearances

The Sweetie Drop bracelet was featured in Links of London’s mid-2010s catalogs and advertising as a key update to their charm bracelet lineup. The marketing catchphrase “Sweetie goes asymmetric” was used in product descriptions to draw attention to the design’s whimsical deviation from the norm Product blurbs in catalogs and online described it as “Irregular and tactile… can be personalised with charms – wear alone or stacked for impact.” underscoring both its playful movement and its charm-carrying capability. This language appeared on the official website and brochures around 2015, and was echoed by authorized retailers. For example, Selfridges promoted the Sweetie Drops bracelet highlighting “clusters of Links of London’s signature Sweetie rings suspended from a sterling silver chain” as a “timeless addition” to one’s collection. Such high-profile placement (Selfridges was a major department store carrying Links of London) indicates the piece was an important offering for the brand that season.

In Links of London catalogs of that era, the Sweetie Drop was often showcased alongside the classic Sweetie bracelet to illustrate the brand’s evolution. It might appear in stylized photos with multiple bracelets layered, or with charms attached to demonstrate customization. The Friendship Cord Sweetie Drops got attention too – for instance, some advertisements or in-store displays showed them with bright interchangeable cords (turquoise and pink) to appeal to a younger, fun-loving demographic These were likely tied into spring/summer collections given the vibrant colours.

The bracelet also made its way into online listings and campaigns. Links of London’s social media around 2015–2016 occasionally featured the Sweetie Drops in style edits (e.g. “Arm Candy” stack suggestions). While not as universally famous as the original Sweetie, it gained a following. Post-2015, several style bloggers and forums discussed the Sweetie Drop as a “new must-have” for charm bracelet enthusiasts who wanted something different. Its presence in the Links of London sale events (e.g., summer sale, Black Friday) was also notable – often highlighted as a great gift item because of the adjustable fit and the fact one could start a charm collection with it.

In summary, the Links of London Sweetie Drop bracelet (5010.1000) is a distinctive, archive-worthy piece from the brand’s catalogue. Produced from roughly 2014/15 until the brand’s 2019 closure, it combined sterling silver ring charms and fine chain to create a dynamic charm bracelet that paid homage to the original Sweetie design It was offered in one adjustable size (15–19 cm) and primarily in silver, with complementary cord variants in multiple colors for a casual option The design features – clustered Sweetie ring “drops,” two charm loops, spring-ring clasp, and logo tag – remained consistent through its production. Early marketing emphasized its irregular, tactile style and personalization with charms, encapsulated by the phrase “Sweetie bracelet goes asymmetric”  Originally retailing around £130, it was later discounted to under £100 at authorized retailers and today it can be found second-hand as a cherished piece of Links of London’s legacy. Whether collected as part of the Sweetie series or worn as a versatile charm bracelet, the Sweetie Drop remains a charming example of Links of London’s creative twist on a classic design.