n a surprising twist of fate, we’ve uncovered a hidden chapter in the Links of London story—one that was never meant to be forgotten. Buried in liquidation stockrooms, private collections, and even the remnants of store closures, we’ve discovered a remarkable cache of New Old Stock (NOS): untouched, unused pieces from the original Links of London.
What Is NOS?
New Old Stock refers to items that were produced—sometimes decades ago—but never sold or used. These are not reproductions or remakes. They are authentic, original pieces created by Links of London, preserved in stock bags, boxes, and original retail displays. In short: they are time capsules of the brand’s golden years.
Group shot of vintage and retro packaging acquired from private sellers
Where Did It Come From?
After the company went into administration in 2019, Links of London was liquidated. Stock, packaging, fixtures, and fittings were sold off in parcels to various specialists. Some sat untouched for years. Others were saved from skips by staff or passed between dealers. And now, after years in the dark, these pieces are finally seeing the light again—carefully curated and brought back to life by us at Links London.
Links of London new old stock packaging boxes and pouches on display
What Have We Found?
- ✨ Jewellery: NOS charms, bracelets, rings, and bangles—many still sealed in original stock bags
- 📦 Packaging: Branded boxes, watch cases, pouches, and bags from different eras
- 🛠 Component Parts: Toggle ends for Sweetie bracelets, watch straps, and spare parts
- 🪟 Display Fixtures: Original in-store displays from flagship shops and outlets
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- NOS Links of London Leather Watch Strap
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- NOS diamond birthstone charm in original Links of London stock bag
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- Watch components and bracelet ends from NOS collection
Why It Matters
This discovery isn’t just about nostalgia—it’s about authenticity, heritage, and storytelling. These pieces bridge the gap between past and present, allowing us to preserve and showcase the original DNA of the brand while giving these items the life they were always meant to have. They belong in collections, on wrists, and in memories—not forgotten in storage.
Branded earring display stands from Links of London stores
What’s Next
We’ll be creating dedicated blog posts and videos for each major discovery: from sweetie bracelet components to vintage packaging. These entries will form part of our Design Archive and will be offered for sale—where possible—in The Vault. Each piece will be photographed, documented, and, if necessary, lightly restored.
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- Archive-quality Links of London jewellery box opened to show interior
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- High-quality wooden Links of London watch box with branded pillow
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- NOS branded packaging boxes showing minor storage wear
Limited & Irreplaceable
Unlike modern reproductions, NOS is finite. When it’s gone, it’s gone. We won’t remake these pieces—they’re a one-time find. Some of these items haven’t been seen in over a decade, and may never be seen again.
