Few charms capture the charm and cheekiness of British culture quite like the British Tea Keepsakes Cupcake Charm from Links of London. Part of the beloved British Tea Keepsakes series, this miniature masterpiece combines playful design with fine craftsmanship—offering a taste of luxury wrapped in whimsy.

British Tea Keepsakes Cupcake Charm – Links of London Rose Gold Vermeil

A Cupcake with a Story

This adorable charm is modelled on a traditional cupcake—its ribbed base reminiscent of the paper cases found in quaint tearooms across the UK. Plated in 18ct rose gold vermeil over sterling silver, the base gleams with a warm blush tone that contrasts beautifully with the bright silver swirl of icing.

British Tea Keepsakes Cupcake Charm – Links of London Rose Gold Vermeil

Perched delicately atop the swirl is a tiny rose gold vermeil strawberry, a decorative flourish that hints at the attention to detail Links of London was known for. Whether you’re celebrating a birthday, afternoon tea, or a love of all things sweet, this charm is a symbol of joy, nostalgia, and British elegance.

British Tea Keepsakes Cupcake Charm – Links of London Rose Gold Vermeil

A Rare and Final Release

What makes this charm even more special is its provenance. It comes from the final liquidation stock of the original Links of London company and is classed as New Old Stock (NOS). This means it was never sold or worn and has been carefully preserved since the company entered administration.

Hallmarked with the 925 sterling silver purity mark and bearing the iconic three-ring Links of London logo, this piece is a slice of jewellery history—one of the very last to be made before the original company’s closure. A small trace of tarnish on the rose gold base remains visible only under magnification, so we’ve kept the original finish intact, respecting its collector value and authenticity.

British Tea Keepsakes Cupcake Charm – Links of London Rose Gold Vermeil

Design Details

• Product Code: 5030.2820
• Dimensions: 11mm high (14mm including jump ring), 10mm diameter
• Materials: Sterling silver, 18ct rose gold vermeil
• Hallmarks: 925 inside bail, Links of London three-ring logo outside
• Bail Size: 9mm x 7mm (fits chains and bracelets up to 5mm wide)

British Tea Keepsakes Cupcake Charm – Links of London Rose Gold Vermeil

The charm is supplied with a silver split ring, making it easy to attach to Sweetie bracelets, traditional charm bracelets, or fine necklaces.

A Collectible with Personality

From the British Tea Keepsakes collection, this cupcake is more than a sweet motif—it’s a nod to British rituals, a jewellery lover’s treat, and a wearable keepsake. Ideal as a gift for bakers, tea lovers, or anyone who delights in miniature luxuries, it’s one of the few NOS charms that captures the essence of what made Links of London so beloved.

British Tea Keepsakes Cupcake Charm – Links of London Rose Gold Vermeil

With its blend of playfulness and precious metal, the Cupcake Charm is a delightful collectible that reminds us of simpler pleasures, Sunday treats, and elegant nostalgia. For those who cherish the golden age of Links of London design, this piece is the icing on the cake.