Links London Union Jack Sign

The Art of British Craftsmanship: Excellence in Jewellery by Links London

British craftsmanship has long been celebrated for its dedication to artistry, precision, and timeless design. At Links London, this proud tradition is at the heart of everything we create. From hallmarking practices steeped in heritage to modern interpretations of iconic pieces, our jewellery reflects the enduring spirit of British excellence.

The Legacy of British Hallmarking

Hallmarking is a cornerstone of British craftsmanship, ensuring the quality and authenticity of precious metals. Links London proudly partners with the Goldsmiths’ Company Assay Office, one of the oldest assay offices in the world, to hallmark every piece of jewellery. Each hallmark serves as a guarantee of the metal’s purity and a mark of our commitment to excellence.

Vintage 2010 Links of London Sterling Silver Feature Hallmarked Cufflinks

Our hallmarking not only reflects tradition but also innovation. For new designs under the Links London name, we use hallmarks registered in London, distinguishing them from vintage pieces once hallmarked in Edinburgh. This meticulous process connects our jewellery to its British roots while establishing a new legacy for the brand.

Artisanal Techniques & Skilled Craftsmanship

Every Links London piece is a testament to the expertise of skilled artisans. Whether restoring vintage treasures or crafting new designs, our artisans employ traditional techniques such as hand-finishing, intricate engraving, and precision polishing. These methods preserve the authenticity and character of our jewellery while ensuring it meets contemporary quality standards.

Links of London Sweetie bracelet

Behind the scenes, our craftsmen work tirelessly to breathe new life into vintage pieces. Through restoration, they maintain the integrity of original designs, ensuring these timeless pieces can be cherished for generations to come.

The Influence of British Heritage in Design

Inspired by Britain’s rich cultural and historical legacy, Links London’s designs blend tradition with modernity. From the revival of iconic collections like the Sweetie Bracelet to introducing innovative pieces crafted in Britannia silver, our jewellery embodies British elegance and ingenuity.

Links London Union Jack Sign

Each piece tells a story—a reflection of the artistry and heritage that define British craftsmanship. Whether it’s a vintage charm from The Vault or a contemporary design from a new collection, our jewellery celebrates the timeless values of quality and authenticity.

A Commitment to Excellence

At Links London, we are committed to preserving and evolving the legacy of British craftsmanship. By honouring traditional practices while embracing modern innovations, we continue to create jewellery that resonates with collectors and enthusiasts alike.

Explore our collections to discover the artistry and heritage that make Links London a true celebration of British craftsmanship.

Learn More About Our Craftsmanship

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