Links of London Lucky Knickers Charm

Links of London Lucky Knickers Charm: Cheeky Style in Sterling Silver

When fine jewellery meets a playful sense of humour.

The Links of London Lucky Knickers Charm is proof that luxury jewellery doesn’t always have to take itself too seriously. Combining detailed sterling silver craftsmanship with a tongue-in-cheek design, it’s one of the brand’s most memorable novelty pieces.

Links of London Lucky Knickers Charm

Vintage 2004 Links of London Lucky Knickers Charm

This vintage example is hallmarked 2004 and captures the distinctive charm of early-2000s Links of London design. With its engraved slogan and bow detail, it’s a miniature work of art that adds a wink of humour to any collection.

Design Details

Shaped as a perfectly proportioned pair of women’s knickers, the charm features a tiny bow on the front and the words “Lucky Knickers” engraved across the back. A subtle three-ring logo detail appears on the gusset — a signature touch for Links of London collectors.

Links of London Lucky Knickers Charm

Vintage 2004 Links of London Lucky Knickers Charm

It measures 13mm wide, 10mm high, and 8mm thick, and is fitted with a standard 8mm × 7mm Links of London bail featuring the three-ring logo, which fits bracelets or necklaces up to 4mm wide. A sterling silver split ring is included for easy attachment to a Sweetie Bracelet.

Rear view showing “Lucky Knickers” engraving

Vintage 2004 Links of London Lucky Knickers Charm

Playful Meets Collectible

Part of Links of London’s long tradition of whimsical and conversation-starting designs, the Lucky Knickers Charm is sought after for its originality as much as for its humour. While it may raise a smile, it’s still crafted to the same high standards as the brand’s most classic pieces — solid sterling silver, polished surfaces, and precision engraving.

Links of London Lucky Knickers Charm

Vintage 2004 Links of London Lucky Knickers Charm

Vintage examples in excellent condition, such as this professionally cleaned and polished charm, are becoming increasingly collectible as the brand’s early novelty designs gain renewed attention.

Side profile showing charm thickness

Vintage 2004 Links of London Lucky Knickers Charm

Product Snapshot

  • Year: 2004
  • Material: Sterling silver (S925)
  • Dimensions: 13mm wide × 10mm high × 8mm thick
  • Design Features: Bow detail on front, “Lucky Knickers” engraving on back, three-ring logo on gusset
  • Bail: 8mm × 7mm Links of London bail with three-ring logo (fits up to 4mm)
  • Hallmarks: LL 925 with 2004 date letter
  • Condition: Professionally cleaned and polished
  • Included: Sterling silver split ring for Sweetie Bracelet compatibility
Links of London Lucky Knickers Charm

Vintage 2004 Links of London Lucky Knickers Charm

From The Vault

Now available in The Vault, this Lucky Knickers Charm is part of our curated collection of rare and restored Links of London designs. It’s a piece that proves fine jewellery can be both beautifully made and brilliantly irreverent — and that’s exactly what makes it unforgettable.

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