The Links of London Sterling Silver Chain Charm Bracelet is one of the more traditional ways to wear and build a Links charm collection.
Unlike the elasticated Sweetie bracelet, this design uses a conventional sterling silver chain with alternating elongated and smaller oval links, finished with the familiar Links of London toggle fastening.
The result is a substantial but flexible bracelet designed to work both as jewellery in its own right and as a practical carrier for individual charms.
Vintage Links of London sterling silver chain charm bracelet 22cm
Alternating Oval Links
The bracelet is built around a repeating sequence of elongated oval links and smaller connecting links.
On surviving examples, the longer links measure approximately 15mm × 7mm × 1.8mm, while the smaller links measure around 8mm × 7mm × 1.8mm.
That alternating rhythm gives the bracelet a slightly more architectural look than a simple uniform chain while also providing multiple natural attachment points for charms.
Links of London chain charm bracelet with toggle clasp
A Traditional Charm Carrier
The open construction is particularly well suited to charm collecting.
Compatible charms can be attached directly to the chain using suitable split rings or connectors, allowing the bracelet to evolve over time as pieces are added.
This makes the design a more traditional interpretation of the charm bracelet than the Sweetie, where charms are typically attached around a field of repeated circular links.
Vintage sterling silver Links of London charm bracelet
The Links of London Toggle
The bracelet is finished with a curved T-bar and oval toggle ring.
On surviving examples, the toggle ring measures approximately 16mm × 14mm, while the T-bar is around 18mm long.
The fastening is simple, visible and very much part of the design rather than something intended to disappear at the back of the wrist.
Links of London 22cm silver chain bracelet front view
Wearable Length Versus Overall Length
One useful distinction with this bracelet is that the laid-flat length is not exactly the same as the wearable length.
The T-bar passes through the toggle ring when fastened, which means a small portion of the total extended length is taken up by the clasp itself.
For example:
- A bracelet measuring approximately 19.5cm laid flat wears at around 19cm.
- A bracelet measuring approximately 22.5cm laid flat wears at around 22cm.
This is the most useful way to describe size accurately and avoids the contradictory measurements sometimes found in older secondary listings.
Vintage Links of London alternating oval link bracelet
Different Lengths of the Same Design
The same chain charm bracelet design appears in more than one wrist length.
That means the bracelet should be identified first by design and then by wearable size, in the same way different Sweetie bracelets are distinguished by fit.
A longer 22cm version gives a noticeably looser and more generous fit, while shorter examples sit closer to the wrist.
Sterling silver Links of London toggle bracelet
Later Production Markings
Some surviving examples are hallmarked LL, 925 without a date letter.
That is consistent with later Links of London production, although the absence of a dated hallmark means an exact manufacture year should not be assigned.
The hallmark confirms the sterling silver construction and original Links of London manufacture without forcing a speculative date.
Links of London chain bracelet showing branded oval toggle
Condition and Restoration
Vintage examples can be professionally cleaned and polished to restore a bright silver finish while still retaining light signs of age and previous wear.
That balance is important.
A well-presented vintage bracelet should look cared for, but it should not be described as new simply because the silver has been polished.
Vintage silver charm bracelet with curved T bar
The Design in Context
The Links of London Sterling Silver Chain Charm Bracelet is a straightforward but important part of the original house’s charm-jewellery language.
Its appeal lies in function as much as appearance:
alternating silver links, a visible toggle clasp and a structure designed to accept charms.
It is less iconic than the Sweetie, but arguably more traditional in the way it behaves as a charm bracelet — a silver chain designed to change as the wearer adds pieces over time.
Links of London bracelet with long and short oval links
