A Charm Fit for a Princess

The Links of London Princess Heart Charm blends playful design with a touch of elegance. Featuring a gold vermeil heart outline crossed with silver script reading “Princess,” this piece embodies the fun, youthful energy of the late 2000s and 2010s, when jewellery was as much about self-expression as it was about style. For many collectors, it was the ultimate way to declare personality and affection, whether gifted or self-purchased.

Vintage Links of London Princess Heart Charm Sterling Silver & Gold Vermeil

Two-Tone Style with Meaning

The design pairs sterling silver and gold vermeil, a combination that symbolises balance and contrast. The heart — a classic motif throughout the history of Links of London charms — becomes even more distinctive when crowned with the playful “Princess” script. It reflected an era when words and slogans became fashion statements, found on everything from T-shirts to accessories, and this charm captured that trend in precious metal form.

Vintage Links of London Princess Heart Charm Sterling Silver & Gold Vermeil

Cultural Moments and Style Influence

The word “Princess” carried cultural weight during the 2000s and 2010s. From the rise of Disney Princess nostalgia to the influence of figures like Princess Diana’s enduring legacy and later the marriage of Prince William and Catherine Middleton in 2011, the term was firmly in the cultural conversation. In fashion, “princess” became a shorthand for indulgence, femininity, and a little playful irony — themes that this charm immortalises in silver and gold.

Vintage Links of London Princess Heart Charm Sterling Silver & Gold Vermeil

A Lasting Collectable

Released during the later production years of Links of London, the Princess Heart Charm has become increasingly rare. Many surviving examples are dated around 2010–2012, with some undated S925 hallmarks pointing to even later production towards 2019. Today, these charms are not just nostalgic reminders of an era, but also sought-after collectables for fans of the brand’s heritage.

How to Wear the Princess Heart Charm

This charm was originally designed for the Sweetie Bracelet, where it could be secured with a split ring. It also works beautifully on necklaces, layered with other charms or worn solo as a statement. Its two-tone finish makes it versatile, pairing equally well with silver or gold jewellery.

Vintage Links of London Princess Heart Charm Sterling Silver & Gold Vermeil

Why Collectors Still Love It

• Unique design: Heart outline with playful silver script.
• Two-tone finish: Sterling silver and gold vermeil combination.
• Cultural resonance: Reflects fashion trends and princess nostalgia of the 2000s–2010s.
• Late production rarity: Many examples date towards the final years of Links of London.

Vintage Links of London Princess Heart Charm Sterling Silver & Gold Vermeil

Discover More in The Vault

The Princess Heart Charm is part of the Timeless Charms Collection and is available through The Vault, where restored vintage Links of London designs are preserved and re-introduced. Each piece is professionally cleaned, ensuring it continues to shine while carrying its original story.

Vintage Links of London Princess Heart Charm Sterling Silver & Gold Vermeil