Sterling silver heart charm with 1M tag and three-ring logo

Vintage Links of London Sold 1M Heart Charm Sterling Silver

Some vintage charms leave you guessing — and the Vintage 2010 Links of London Sold 1M Heart Charm is one of them. Featuring a bold “SOLD” sash across a puffed sterling silver heart and a small tag stamped “1M,” this charm has intrigued collectors for years.

1M or I’M? The Debate

Some believe the tag reads “I’M,” as in “I’m Sold,” but close inspection suggests otherwise. The lettering looks far more like “1M,” leading many to think it commemorates a one-million milestone — perhaps a sales figure, a luxury property deal, or even corporate achievements in industries where million-pound transactions were common. If any former Links of London staff or collectors can confirm the story behind this piece, we’d love to hear from you.

Vintage 2010 heart charm with polished sterling silver finish

Vintage 2010 Links of London Sold 1M Heart Charm Sterling Silver

Design Details

Crafted in sterling silver (S925) and hallmarked LL 925 with a 2010 date letter, the charm measures 17mm wide, 17mm high, and 6mm thick. The tag itself measures 8mm by 4mm and shows the Links of London three-ring logo on the reverse.

Vintage Links of London heart charm with 1M tag

Vintage 2010 Links of London Sold 1M Heart Charm Sterling Silver

While many examples feature red enamel lettering across the heart, this version is all silver, offering a sleek, understated finish. Professionally cleaned and polished, it retains a bright appearance while preserving its vintage character.

Side view of Links of London Sold 1M Heart Charm sterling silver

Vintage 2010 Links of London Sold 1M Heart Charm Sterling Silver

A Corporate-Era Collectible

Links of London was known for both its retail charm collections and its corporate gifting designs in the 2000s and 2010s. The Sold 1M Heart Charm seems to sit somewhere between the two — widely produced enough to appear on the resale market but likely created for milestone events or industries celebrating million-pound achievements.

Key Features

  • Vintage 2010 Links of London design
  • Sterling silver (S925) with LL 925 hallmark
  • 17mm wide × 17mm high × 6mm thick; tag 8mm × 4mm
  • Standard Links of London bail fits bracelets or necklaces up to 5mm wide
  • Supplied with split ring for Sweetie Bracelet compatibility
  • Professionally cleaned and polished
Vintage 2010 Links of London Sold 1M Heart Charm Sterling Silver

Vintage 2010 Links of London Sold 1M Heart Charm Sterling Silver

Part of The Vault Collection

Today, the Vintage 2010 Links of London Sold 1M Heart Charm lives on through The Vault, our curated collection of restored vintage designs. Pair it with a Sweetie Bracelet or mix it with other Timeless Charms to add heritage and curiosity to your jewellery story.

Vintage 2010 Links of London Sold 1M Heart Charm Sterling Silver

Vintage 2010 Links of London Sold 1M Heart Charm Sterling Silver

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