A Charm That Sends a Message: The Links of London Postcard Charm
Before Instagram and WhatsApp, there was something quietly beautiful about sending a postcard — a little moment of thoughtfulness captured in a tiny rectangle of card. With the Links of London Postcard Charm, that romantic gesture is immortalised in sterling silver and 18ct gold vermeil, turning an everyday item into a miniature work of art.

Links of London Postcard Charm – London Skyline & 1st Class Stamp
London, Stamped and Sealed in Silver
Designed as part of a city-themed collection, this charm is engraved with the unmistakable silhouette of London’s skyline — from Big Ben and Tower Bridge to The Shard, London Eye and The Gherkin. The opposite side mimics a traditional postcard layout, complete with “Post Card” engraving, address lines, and an elegant finishing touch: a 1st Class gold vermeil stamp.

Links of London Postcard Charm – London Skyline & 1st Class Stamp
It’s a tribute not just to the city of London, but to the timeless art of correspondence. The rectangular format allows for remarkable engraving detail, while the 18ct gold vermeil stamp adds warmth and contrast. Even the laurel leaf motif beneath the heading feels intentional — a nod to the kind of classical detail Links of London was so loved for.

Links of London Postcard Charm – London Skyline & 1st Class Stamp
One of the Last: A NOS Treasure from the Archive
This particular piece is New Old Stock (NOS), sourced from Links of London’s final liquidation. It never made it to store shelves, making it a pristine survivor of the brand’s rich design era. With its S925 hallmark and standard 9mm x 7mm bail, it is ready to slot onto a charm bracelet or chain up to 5mm wide. A split ring is included for Sweetie Bracelet compatibility.

Links of London Postcard Charm – London Skyline & 1st Class Stamp
Why Postcard Charms Still Matter
In an age of digital messages, there’s something wistful — even powerful — about the humble postcard. This charm doesn’t just celebrate London, it represents connection, nostalgia, and the joy of receiving something thoughtful in the post. It’s wearable sentiment, wrapped in miniature metalwork.

Links of London Postcard Charm – London Skyline & 1st Class Stamp
Whether you’re a proud Londoner, a former tourist, or a collector of finely crafted silver keepsakes, this Links of London Postcard Charm is a piece worth writing home about.

Links of London Postcard Charm – London Skyline & 1st Class Stamp
