By 2011, the Links of London Sweetie bracelet had firmly established itself as one of Britain’s most iconic charm designs. Alongside the bracelet came a flurry of creative, colourful, and collectible charms — and among them, the fuchsia pink enamel heart stood out as a bold favourite.

Vintage Links of London Medium Pink Enamel Heart Charm
This particular version features a medium-sized heart crafted in solid sterling silver, finished in a radiant coat of translucent pink enamel. Unlike opaque pastel or candy-pink hearts offered in previous years, this charm’s enamel has a metallic sheen that allows the polished silver beneath to shine through — a design choice that gave it a shimmering, almost anodised appearance.

Vintage Links of London Medium Pink Enamel Heart Charm
What makes this model especially distinctive is its smaller-than-standard bail (6mm x 5mm), which sets it apart from larger heart charms that typically featured a 9mm x 7mm bail. The charm measures 11mm wide, 9mm high (12mm including the jump ring), and is 5mm thick, placing it between the brand’s mini and oversized heart offerings.

Vintage Links of London Medium Pink Enamel Heart Charm
Design Details
- Release Year: 2011
- Material: Sterling silver with translucent fuchsia pink enamel
- Size: 11mm x 9mm x 5mm (12mm incl. jump ring)
- Bail Size: 6mm x 5mm (suitable for chains and bracelets up to 3mm wide)
- Compatibility: Includes 7mm split ring for Sweetie bracelet use
- Markings: Stamped “LL 925 2011” on jump ring (Links of London maker’s mark, silver fineness, year)
- Status: Discontinued

Vintage Links of London Medium Pink Enamel Heart Charm
A Collector’s Favourite
The 2011 pink enamel heart has become a favourite among collectors seeking rarer colours and proportions. While candy-pink and red enamel hearts were common in the late 2000s, this translucent fuchsia version is less frequently seen — and even less so in this medium size with a reduced bail.

Vintage Links of London Medium Pink Enamel Heart Charm
Often worn as part of a charm stack on a Sweetie bracelet, or styled alone as a pendant, the charm reflects Links of London’s playful yet refined approach to jewellery design in its final independent years before administration in 2019.

Vintage Links of London Medium Pink Enamel Heart Charm
With the charm no longer in production and the brand’s original company dissolved, pieces like this are increasingly valued for their craftsmanship, colour quality, and connection to a much-loved British jewellery era.

Vintage Links of London Medium Pink Enamel Heart Charm
Explore More
- Browse The Vault for restored vintage charms
- Discover Timeless Charms from the Design Archive
- How to Style Your Sweetie Charms