The Vintage 2010 Links of London Sold 1M Heart Charm combines Links of London’s signature charm style with a design shrouded in a little mystery. Crafted in sterling silver (S925), the charm features a puffed heart stamped “SOLD” across a diagonal sash and a small tag marked “1M” on one side with the Links of London three-ring logo on the reverse.
Some collectors have speculated the tag reads “I’M,” but close inspection shows it clearly looks like “1M” — perhaps celebrating a one-million milestone in sales or value. If any former Links of London staff or collectors know the full story behind this charm, we would love to hear from you. For now, the “1M” interpretation seems most likely, especially as the piece dates to 2010 when £1M+ sales were realistic in industries like property, finance, or automotive.
We have seen examples with red enamel lettering across the heart, but this version is all sterling silver, offering a clean, understated finish. Professionally cleaned and polished, it retains a bright appearance while preserving vintage character.
- Material: Sterling silver (S925)
- Dimensions: Heart 17mm wide × 17mm high × 6mm thick; Tag 8mm × 4mm
- Bail: Standard Links of London 9mm × 7mm bail with LL 925 hallmark and 2010 date letter; fits bracelets/necklaces up to 5mm wide
- Condition: Professionally cleaned and polished; vintage character preserved
- Attachment: Supplied with split ring for Sweetie Bracelet compatibility
- Design Notes: Known examples feature red enamel, but this version is all silver
Part of The Vault collection of restored vintage Links of London designs, ready to pair with a Sweetie Bracelet or other Timeless Charms for a piece of jewellery that carries both style and story.
Frequently Asked Questions
- Is this an authentic Links of London charm?
- Yes. It carries the official LL 925 hallmark with a 2010 date letter and the Links of London three-ring logo.
- What does the “1M” tag mean?
- The exact origin is unconfirmed. Some believe it reads “I’M,” but it looks more like “1M,” possibly celebrating a one-million milestone in sales or value.
- Was this design available in enamel?
- Yes. Many examples show red enamel lettering across the heart, while this version is all sterling silver.
- Will it fit a Sweetie Bracelet?
- Yes. It is supplied with a split ring for full Sweetie Bracelet compatibility.
- Has it been refurbished?
- It has been professionally cleaned and polished while preserving vintage character and hallmark clarity.
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