Links of London Design Archive | A Legacy of Timeless Jewellery

Explore the timeless collections of Links of London. The Design Archive showcases iconic pieces, from the legendary Sweetie Bracelet to limited-edition collections, preserving the craftsmanship and history of this British jewellery brand.

The Sweetie Bracelet

The Sweetie Bracelet became a cultural icon in the early 2000s. Its unique stretch design allowed customers to personalise their jewellery with charms, making it one of Links of London’s most beloved collections.

The Friendship Bracelet

Links of London redefined modern friendship jewellery with its woven cord Friendship Bracelets. Inspired by traditional friendship bands, these bracelets combined fine materials with casual elegance, making them a must-have for stylish, everyday wear. The collection featured a range of colour combinations and metal finishes, from sterling silver to gold vermeil, ensuring a design for every personality.

The Raindance Collection

Inspired by the movement of falling raindrops, the Raindance Collection showcased organic fluidity in jewellery design. The collection featured cascading beads and delicate silver droplets, creating a timeless and elegant look. A highlight of this collection was the iconic Raindance Ring, celebrated for its dynamic, stacked aesthetic and fluid craftsmanship.

Timeless Charms Collection

Charm jewellery has been at the heart of Links of London since its inception. The Timeless Charms Collection featured beautifully crafted sterling silver and gold charms, each representing special moments, personal stories, and British heritage. From classic heart-shaped charms to intricate keepsakes, these pieces became treasured collectibles for charm bracelet lovers worldwide.

Cufflinks & Men’s Accoutrements

Links of London was founded on cufflinks, making them an essential part of the brand’s heritage. The men’s collections featured luxury cufflinks in sterling silver, gold, and enamel, crafted with precision and timeless British style. From classic designs to novelty and sports-themed cufflinks, this collection catered to modern gentlemen looking to make a statement. The collection also included men’s accessories such as tie clips, signet rings, and money clips, completing the look of refined elegance. celebrated for its dynamic, stacked aesthetic and fluid craftsmanship.

Timeline of Links of London’s Design Evolution

📅 1990: Links of London is founded, introducing handcrafted silver cufflinks.
📅 1996: Introduction of charm jewellery, redefining collectable luxury.
📅 2002: The Sweetie Bracelet is launched, becoming a global phenomenon.
📅 2010: Expansion into fine jewellery and watches.
📅 2019: Links of London enters administration, marking the end of an era.
📅 2025: The revival of Links London, preserving its heritage while embracing a new future.

The Vault

Explore more rare and vintage Links of London pieces in The Vault. Learn more about the craftsmanship behind these designs in our Blog. keepsakes, these pieces became treasured collectibles for charm bracelet lovers worldwide.

Frequently Asked Questions

What is the Links of London Design Archive?

The Links of London Design Archive is a curated collection showcasing the brand’s most iconic jewellery designs. From the legendary Sweetie Bracelet to timeless charms, this archive preserves the history and craftsmanship of Links of London.

What collections are featured in the Design Archive?

The Design Archive includes historic Links of London collections such as the Sweetie Bracelet, Friendship Bracelets, Raindance Collection, Timeless Charms, and Cufflinks & Men’s Accoutrements.

Where can I buy vintage Links of London jewellery?

Authentic vintage Links of London pieces can be found in The Vault, our exclusive collection of rare and restored jewellery. Each piece is carefully selected and verified for authenticity.

Is Links of London still making jewellery?

Links of London ceased trading in 2019. However, Links London continues its legacy by restoring and reselling original vintage pieces, ensuring these designs remain available to collectors.

How do I identify authentic Links of London jewellery?

Authentic Links of London jewellery features clear hallmarks, precise craftsmanship, and signature branding. To verify a piece, check for official hallmarks and compare against our Hallmark Guide.

What is the most famous Links of London jewellery piece?

The Sweetie Bracelet is Links of London’s most famous jewellery piece. Introduced in the early 2000s, its stretch design allowed customers to personalise their bracelet with charms, making it a global fashion icon.

Are Links of London charms still available?

Yes, many original Links of London charms are available in The Vault. We restore and resell authentic vintage charms, ensuring collectors can continue to enjoy these timeless designs.

Did Links of London make men’s jewellery?

Yes, Links of London was originally founded as a cufflink brand. Over the years, it expanded its men’s collection to include cufflinks, signet rings, money clips, and luxury accessories.

What happened to Links of London?

Links of London went into administration in 2019, ceasing operations. Today, Links London restores and curates original vintage pieces to keep the brand’s legacy alive.

Can I request a specific vintage Links of London piece?

Yes! If you’re looking for a specific piece, check The Vault or contact us to see if we can source it for you.