Gold has long been associated with permanence, warmth, and refinement.

Across cultures and centuries, it has been valued not only for its rarity, but for its stability, resistance to corrosion, and enduring visual presence. At Links London, gold and gold vermeil are approached as materials of expression — chosen for their character as much as their appearance.

Gold as a Precious Metal

Gold is distinguished by its natural lustre, malleability, and resistance to tarnish. These qualities allow it to retain its finish over time while supporting both intricate detail and sculptural form.

Used in jewellery and objects, gold brings a sense of continuity and quiet authority, adapting effortlessly to both historic and contemporary design.

Gold Finishes and Expression

Gold may appear in a range of finishes, from high polish to softer, brushed surfaces. Each finish influences how light interacts with the material, shaping its visual presence and tone.

Rather than uniformity, variation in finish allows gold to express different moods — from understated elegance to more pronounced statement.

What Is Gold Vermeil?

Gold vermeil is a traditional technique in which a substantial layer of gold is applied over a sterling silver core.

This approach combines the warmth and visual richness of gold with the structural integrity of silver, resulting in objects that balance durability with expressive finish.

Gold vermeil has long been used in fine jewellery and decorative arts, offering depth of colour without sacrificing material honesty.

Material Integrity

Both gold and gold vermeil require an understanding of material behaviour. While gold is inherently stable, vermeil surfaces respond to handling and wear in a way that reflects use rather than diminishing value.

With appropriate care, these finishes retain their character and presence over time.

Gold Across Design and Time

From classic Links of London designs to contemporary Links London pieces, gold and gold vermeil have been used to introduce warmth, contrast, and emphasis.

The material’s adaptability allows it to sit comfortably within minimal forms as well as more expressive compositions.

Care and Stewardship

Although gold is resistant to tarnish, thoughtful handling and storage contribute to the longevity of both gold and gold vermeil finishes.

Further guidance on care, cleaning, and preservation can be found within the Care department.

Enduring Value

The appeal of gold lies not in fashion, but in continuity.

Its ability to remain relevant across generations makes it a natural companion to craftsmanship rooted in longevity rather than trend.