What We Do

At Links London, we specialise in restoring and reselling original vintage and retro pieces from the iconic Links of London brand. Every item is carefully curated, professionally cleaned or polished, and made ready for modern wear. From charm bracelets to cufflinks, our restored collections celebrate British design heritage, timeless craftsmanship, and enduring style. While our current focus is on vintage and retro originals, we’re also building the future of the brand — with new jewellery collections, ethical sourcing, and modern craftsmanship already underway. Whether you’re here to rediscover a beloved piece or begin a new story, Links London is where the past and future meet.

Sweetie Bracelets

Links London Sweetie Links Bracelet

The icon that defined a generation. Explore vintage originals, restored classics, and the evolution of the Sweetie Bracelet — where memory meets modernity.

Timeless Charms

From bulldogs to bells, hearts to high heels — shop restored vintage charms and discover the stories behind every tiny treasure.

Design Archive

The Vault Links London

Explore the history, design, and evolution of Links of London’s most iconic collections. A living legacy of British jewellery design.

Friendship Bracelets

Collection of colourful Links of London Friendship Bracelets displayed together

A symbol of connection. Discover vibrant threads and woven silver from the heyday of Links of London — ready to wear, restore, or gift anew.

Cufflinks & Accoutrements

2004 Links of London Thumbprint Heart Cufflinks showing the vintage box

Where the brand began. Refined, quirky, or collectible — explore sterling silver cufflinks and gentlemen’s pieces that speak with style.

The Vault

The Vault Links London Door

One-of-a-kind vintage pieces, fully restored and authenticated. A curated edit of the most collectible Links of London finds.

Why Links London

Authentic British Heritage

We exclusively restore and resell original vintage and retro pieces from the iconic Links of London brand — celebrating the best of British jewellery design from the 1990s to the 2010s. Every piece carries a story, a hallmark, and a legacy of craftsmanship.

Expert Restoration

Each item is professionally cleaned, polished, and carefully restored — never overworked, always authentic. Our process brings out the original brilliance of each piece while preserving its vintage charm for modern wearers and collectors alike.

Sustainable & Circular

By reviving vintage jewellery instead of creating new waste, we champion a more sustainable future. Our work gives new life to existing pieces, reducing environmental impact while offering timeless style.

The Next Chapter

We’re not just looking back — we’re building forward. With our own registered trademarks and hallmarks, new collections are on the horizon. Crafted in the UK with ethical sourcing and a renewed commitment to excellence, the future of Links London is already in motion.

Hallmarking

A set of hallmarking punches made by The Goldsmiths’ Company Assay Office.

Explore our commitment to UK hallmarking standards—every new eligible piece is tested and stamped by the London Assay Office.

Sustainability

the Links of London Sterling Silver Four Leaf Clover Charm with Green Enamel

From restoration to conscious sourcing, our approach is rooted in care—for jewellery, for people, and for the planet.

Authenticity

Every vintage piece is verified for authenticity, hallmarked or makers marked, and restored with expert precision to preserve its legacy.

Restoration

Our in-house restoration process blends traditional craft with modern techniques to revive each piece to its best.

Restored with Care

Bringing Vintage Links of London Pieces Back to Life

At Links London, we believe in preserving the beauty of the past. Our team of expert craftsmen meticulously restores vintage Links of London jewellery, ensuring that these timeless pieces can be treasured for years to come. Discover our selection of restored pieces and find a piece of history to call your own.

Shop The Vault

The Vault

Discover restored vintage Links of London pieces.

Build a Bracelet

Links London Sweetie Links Bracelet

Start with a Sweetie or charm bracelet and personalise your look.

Find a Gift

links of london jewellery cups

From keepsakes to collector’s pieces—explore meaningful gifts.

Discover Our Story

Learn how we revived a British jewellery icon.

Explore Our Featured Collection

Timeless Designs, Modern Elegance

Our featured collection showcases the best of Links London’s craftsmanship. From iconic charm bracelets to sophisticated necklaces and rings, each piece is crafted with the finest materials, offering a perfect blend of classic design and contemporary style. Experience the elegance that has defined British luxury jewellery for generations.

LINKS LONDON

A Legacy Reimagined

Links London is proud to carry forward the spirit of the iconic Links of London brand with a fresh and modern approach. While we honour the rich history of British jewellery, our new collections reflect a renewed commitment to quality, innovation, and style. Links London operates as an independent brand, legally and financially separate from Links (London) Limited, which is currently in administration. Our recreated designs are original reinterpretations, hallmarked in London to signify our unique identity, while our vintage pieces are restored and curated transparently in 'The Vault.' Explore our journey from past to present and discover what makes Links London the new name in British luxury.

Craftsmanship You Can Trust

Proudly Crafted in Britain

Our commitment to quality craftsmanship is at the heart of everything we do. Every piece of Links London jewellery is designed and crafted with care in Britain, using the finest materials. Whether you’re looking for a new addition to your collection or a restored vintage piece, you can trust in the enduring quality of Links London.

LINKS LONDON

Continuing the Legacy of British Luxury Jewellery

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LINKS LONDON

Discover a new era of luxury with Links London. Rooted in British craftsmanship, we continue the timeless tradition of exceptional design, offering both new collections and restored vintage pieces that celebrate the rich heritage of fine jewellery.

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