The Sweetie Bracelet | An Icon of Links of London

The Story Behind the Sweetie Bracelet

Introduced in 2002, the Sweetie Bracelet quickly became one of Links of London’s most iconic designs. Drawing inspiration from nostalgic candy bracelets, its unique and playful aesthetic resonated with a wide audience, blending contemporary style with a touch of whimsy.

Behind the Design

The Sweetie Bracelet features a series of smooth, rounded rings threaded onto a durable elastic core, allowing for a comfortable stretch fit. This innovative design not only provided flexibility but also offered a customizable platform for adding charms, enabling wearers to personalize their bracelets with meaningful symbols. Available in various metals, including sterling silver, gold vermeil, and combinations thereof, the bracelet’s versatility contributed to its widespread appeal.

Timeline of Models & Variations

• 2002: Launch of the original sterling silver Sweetie Bracelet.
• 2005: Introduction of variations incorporating semi-precious stones like turquoise and rose quartz.
• 2007: Release of limited editions featuring 18ct rolled gold links and black rhodium plating.
• 2010: Expansion of the collection to include Sweetie Watches, blending the signature bracelet design with timepieces.

Buying Guide: How to Identify an Authentic Sweetie Bracelet

Given the prevalence of counterfeit Links of London products, it’s essential to verify authenticity when purchasing a Sweetie Bracelet:

• Hallmarks: Genuine bracelets typically feature a hallmark on one of the rings adjacent to the larger central link. This stamp indicates the metal’s purity and origin.
• Packaging: Authentic items are presented in high-quality packaging, often including a suede pouch and an oval-shaped box. However, the absence of original packaging doesn’t necessarily denote a fake, especially in second-hand markets.
• Construction Quality: Examine the bracelet’s elasticity and the uniformity of its rings. Authentic pieces maintain their stretch over time without gaps between the links.
• Charms: Original charms have the Links of London logo engraved on the loop that attaches them to the bracelet.
• Security Tags: New genuine bracelets often come with a plastic security tag, which is required for returns or exchanges.
• Authorized Retailers: Purchasing from reputable sellers or authorized retailers reduces the risk of acquiring counterfeit items.

Care Guide: Maintaining Your Sweetie Bracelet

To preserve the beauty and longevity of your Sweetie Bracelet:

• Cleaning: Gently polish with a soft, lint-free cloth to remove tarnish and maintain shine.
• Avoid Chemicals: Keep the bracelet away from harsh chemicals, including household cleaners and perfumes, which can damage the metal.
• Storage: Store in a cool, dry place, preferably in a soft pouch or lined jewelry box, to prevent scratches and exposure to moisture.
• Restringing: Over time, the elastic may wear out. Restringing services are available through professional jewelers, or for those inclined, instructional guides demonstrate how to restring the bracelet at home.