Links of London London 2012 Olympic Yo-Yo Silver Plated VISA Collaboration

Links of London London 2012 Olympic Yo-Yo Silver Plated VISA Collaboration

This Links of London yo-yo was produced as part of the official London 2012 Olympic and Paralympic Games programme, created under licence and associated with VISA as a Worldwide Olympic Partner. Manufactured in silver-plated metal and presented in original branded packaging, the piece reflects a distinctive intersection between British design, global sponsorship, and Olympic-era memorabilia.

The yo-yo measures approximately 54mm in diameter and 30mm in thickness, with a smooth polished finish. One side is engraved with the Links London name, while the reverse features the VISA logo alongside the London 2012 Olympic emblem, clearly situating the piece within the official Games framework.

Although conceived as a promotional object rather than a jewellery piece, its execution follows the design language of Links of London during this period — clean, considered, and materially elevated beyond standard event merchandise.

The yo-yo remains in near unworn condition, showing only very light surface marks consistent with minimal handling. As these were promotional items, the finish is not of jewellery-grade perfection and appears consistent with original production rather than wear.

The piece is supplied in its original presentation: a Links of London box housed within a black London 2012 branded outer sleeve. The sleeve shows a tear from opening, while the inner box remains in good condition and suitable for presentation.

• Official London 2012 Olympic licensed product
• Produced by Links of London in collaboration with VISA
• Silver-plated metal construction
• Diameter: approximately 54mm
• Thickness: approximately 30mm
• Engraved Links London branding to one side
• VISA and London 2012 Olympic emblem to reverse
• Original Links of London box included
• Black London 2012 outer sleeve (torn but present)
• Near unworn condition with light surface marks

This is a considered example of Olympic-era design, representing a moment when a British jewellery house engaged directly with one of the defining global events of the period.

Is this an official London 2012 Olympic product?

Yes, the yo-yo was produced under licence as part of the official London 2012 Olympic and Paralympic Games programme.

What is the connection to VISA?

VISA was a Worldwide Olympic Partner, and this piece reflects a co-branded collaboration between the sponsor and Links of London.

Is this made from solid silver?

No, the yo-yo is silver plated rather than solid silver, consistent with its role as a promotional object.

Was this sold at retail?

Pieces of this type were typically produced for promotional or corporate distribution rather than standard retail sale.

What condition is the yo-yo in?

It is in near unworn condition, with only light surface marks consistent with minimal handling.

Is the original packaging included?

Yes, it includes the original Links of London box and the London 2012 outer sleeve, which shows a tear from opening.