Privacy Policy

Last updated: 2 September 2026

Links London respects the privacy of its customers, visitors and
correspondents. This policy explains what personal information we
collect through links.london, why we use it, who it may be shared with
and the choices available to you.

Who is responsible for
your information

Links London is a trading name used by Barry Roberts, who is the data
controller for personal information processed through this website.

For privacy enquiries or to exercise your data-protection rights,
email info@links.london.

Information we collect

Depending on how you use the website, we may collect:

• Identity and contact information, including your
  name, email address, telephone number, billing address and delivery
  address.
• Order and transaction information, including the
  products you purchase, order value, delivery details, payment status,
  returns and correspondence about an order.
• Account information, including your username,
  account preferences and an encrypted form of your password.
• Payment information. Payments are processed by the
  payment provider shown at checkout. Links London does not receive or
  retain your complete payment-card number.
• Communications, including information you provide
  through the contact form, email, customer-service correspondence or a
  request for restoration, repair or other assistance.
• Reviews and other material you submit, where those
  features are available.
• Technical and security information, including IP
  address, browser and device information, access times, requested pages,
  login activity and information used to detect fraud, abuse or
  attacks.
• Analytics, advertising and consent information,
  including information about how you reached and used the website and the
  choices recorded through the site’s privacy controls.

Please do not send sensitive personal information unless it is
necessary for a request and we have agreed to receive it.

How we collect information

We collect information:

• directly from you when you place an order, create an account,
  contact us, submit a review or otherwise provide information;
• automatically through website logs, cookies and similar
  technologies; and
• from payment, delivery, security, analytics and advertising
  providers where necessary to operate the website, fulfil an order,
  protect the service or measure performance.

Why we use personal
information

We use personal information for the following purposes and lawful
bases:

• To take and fulfil orders, accept payment, deliver goods,
  manage returns and provide customer service. This is necessary
  to perform a contract with you or take steps at your request before
  entering into a contract.
• To create and administer customer accounts. This is
  necessary to provide the account service and is also in our legitimate
  interests in managing customer relationships.
• To respond to enquiries and provide requested
  services. This is necessary to take steps at your request and,
  where no contract is involved, is in our legitimate interests in
  operating and responding to the business.
• To maintain accounting, tax, consumer-protection and other
  required records. This is necessary to comply with legal
  obligations.
• To prevent fraud, protect accounts, secure the website and
  investigate misuse. This is in our legitimate interests in
  protecting customers, the business and the service, and may also be
  necessary to comply with legal obligations.
• To understand website performance and improve the
  service. Where required, we use analytics technologies on the
  basis of your consent. Limited processing may also occur where the law
  permits it without consent.
• To display and measure advertising. Where required,
  advertising technologies are used on the basis of your consent
  choices.
• To send marketing communications. We do this only
  where you have consented or where the law otherwise permits it. You may
  opt out at any time.
• To establish, exercise or defend legal claims. This
  is in our legitimate interests and, where applicable, necessary to
  comply with legal obligations.

We do not use personal information to make solely automated decisions
that produce legal or similarly significant effects for you.

Payments

Available payment methods are displayed at checkout. PayPal processes
the payment methods currently offered through the site, which may
include PayPal, debit or credit cards, Apple Pay and Google Pay. The
payment provider receives the information required to authorise and
process your payment and applies its own privacy terms.

Links London normally receives confirmation of payment, transaction
references and limited payment details rather than your complete card
number.

Cookies,
analytics, advertising and embedded content

The website uses cookies and similar technologies for essential
functions such as the basket, checkout, account login, security and
consent settings. Subject to your choices and applicable law, it may
also use them for analytics, advertising and embedded services.

Connected services include Google Analytics and Google AdSense. Pages
may also contain content or controls supplied by services such as
YouTube, Google, PayPal and Gravatar. Those providers may receive
technical information when their services load or when you interact with
them.

Further information is available in the Cookie Policy. You can review
or change non-essential cookie choices through the website’s privacy and
cookie controls.

Who we share information
with

We share personal information only where reasonably necessary with
categories of recipients including:

• website hosting, infrastructure and performance providers, including
  WP Engine;
• website security and fraud-prevention providers, including
  Wordfence;
• payment providers, including PayPal and payment methods made
  available through PayPal;
• Google services used for analytics, advertising, site performance,
  product visibility and sign-in features;
• delivery and postal providers used to fulfil an order;
• email and communications providers used to receive and answer
  enquiries or send service messages;
• professional advisers, insurers and service providers supporting the
  operation of the business; and
• courts, regulators, law-enforcement bodies, tax authorities or other
  parties where disclosure is required by law or is necessary to protect
  legal rights.

We do not sell personal information.

International transfers

Some service providers may process information outside the United
Kingdom. Where UK data-protection law requires safeguards for an
international transfer, we rely on an applicable adequacy regulation or
approved contractual and organisational safeguards.

How long we keep information

We keep personal information only for as long as it is reasonably
needed for the purpose for which it was collected, including legal,
accounting, tax, fraud-prevention, warranty and dispute
requirements.

The criteria normally applied are:

• order, payment, delivery and accounting records are retained for the
  period required to meet tax, consumer and legal obligations;
• account information is retained while an account remains active and
  for a reasonable period afterwards, unless earlier deletion is
  appropriate or a longer period is required;
• enquiries and customer-service correspondence are retained for as
  long as needed to deal with the matter and any reasonably foreseeable
  follow-up or claim;
• security logs are retained for a proportionate period needed to
  identify and investigate misuse or attacks; and
• analytics, advertising and consent records are retained according to
  the configured service periods and applicable legal requirements.

Information may be kept for longer where a dispute, investigation or
legal obligation requires it. It may be anonymised so that it can no
longer be linked to an individual.

Security

We use proportionate technical and organisational measures intended
to protect personal information. These include access controls, website
security monitoring, firewall protection, secure connections and
limiting access to people and providers who need the information for an
authorised purpose.

No internet service can guarantee absolute security. If you believe
your account or information has been compromised, contact us
promptly.

Your rights

Depending on the circumstances and the lawful basis used, you may
have the right to:

• be informed about how your personal information is used;
• request access to your personal information;
• ask for inaccurate or incomplete information to be corrected;
• ask for information to be erased;
• ask for processing to be restricted;
• object to processing based on legitimate interests or to direct
  marketing;
• request transfer of information you provided in a portable format;
  and
• withdraw consent at any time where processing relies on
  consent.

These rights are not absolute, and an exemption or legal obligation
may apply. We may need to verify your identity before acting on a
request.

To exercise a right, email info@links.london.

You have the right to object at any time to the use of your
personal information for direct marketing.

Complaints

Please contact info@links.london first so that we
can try to resolve your concern.

You also have the right to complain to the Information Commissioner’s
Office, the United Kingdom’s data-protection regulator.

Children

This website is not directed at children, and we do not knowingly
invite children to create accounts or place orders. If you believe a
child has provided personal information without appropriate authority,
please contact us.

Changes to this policy

We may update this policy when the website, service providers or
legal requirements change. The date at the top of the page shows when it
was last revised.